Platform-as-a-product

Embracing platform-as-a-product to boost satisfaction and streamline development

Changing consumer expectations are pressuring executives within legacy organizations to modernize their IT and digital operating models, to allow their organizations to launch market-differentiating products quickly amid challenges from market disrupters.

In fact, organizations are expected to spend more than $675 billion in 2024 on cloud platforms worldwide. With such substantial investments, they’re aiming to derive significant value from the services and tools built on these platforms.

The platform-as-a-product approach involves treating platforms not just as technical assets but as products, with a strategic focus on continuous improvement and long-term sustainability. By shifting from traditional IT project management to a product mindset, organizations can:

• Better meet evolving user needs and enhance satisfaction resulting in higher utilization.
• Reduce technical debt and ensure investments translate into business value.
• Focus on increasing efficiency, faster time to market, and a stronger competitive edge.

In this report, we explain the relationships between platforms and products, where to maximize investment, and how to create lasting value for both the organization and users.

Without applying the same product mindset to platforms, organizations can face significant delays in providing the capabilities needed for best-in-class product experiences, while continuing to pile up technology debt.