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Deloitte and Snowflake Generative AI offerings for media

Unify and optimize your enterprise media data using Generative AI

Learning to harness the data that media organizations collect creates a competitive edge. Deloitte and Snowflake can help deliver the data capabilities needed to capitalize on the potential of Generative AI (GenAI) for your telecommunications, media, and entertainment (TME) organization.

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The GenAI impact on telecommunications, media, and entertainment

Beyond generating text, images, code, translations, and prototypes to drive powerful TME productivity enhancers, GenAI and data modernization can help TME organizations:

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Connect ad exposure to purchase behavior

Advertisers can connect their first-party consumer purchase data and publisher exposure data to better connect ad exposure to purchase behavior.

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See customer alignment

Customer segment overlap analysis can show where customers align between co-marketing partners, which can inform collaborative promotions and marketing.

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Create more custom service offerings

TME organizations can create more custom service offerings and manage and monetize data as a strategic asset.

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Learn how Deloitte and Snowflake GenAI offerings can benefit your organization.

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