Multi colors


Digital Reality Services

Digital Reality Changes. Everything

Digital Reality changes everything. It represents the next transformation in how we engage with technology, through augmented, immersive and 360 experiences that are at once intuitive and data-rich, and which put the human user at the center of design.

Digital Reality is the next technology transformation

Digital Reality, which consists of augmented reality (AR), virtual reality (VR), mixed reality (MR), 360o video, and immersive technologies are rapidly gaining traction in the marketplace. The proliferation of these tools, applications, and solutions will permeate throughout everyday life and work in just a few years and will be as impactful as the PC, web, and mobile. This has led to digital reality's reputation as the next technology transformation in the way people interact and use data. Companies around the world are applying these technologies to create revenue generating and cost saving solutions as well as wholesale changes to the way they work.

Back to top

Read our related insights about digital reality

Digital reality: The focus shifts from technology to opportunity

What are Digital Reality technologies?

Today, Digital Reality consists of five primary technologies that can be used to drive value across a variety of capabilities, including business case development, remote communication, and immersive training:

  • Augmented reality: Overlays digitally-created content into the user's real-world environment
  • Virtual reality: Creates a digital environment that replaces the user's real-world
  • Mixed reality: Blends digital content into the real world, where both environments can coexist and interact
  • 360o video: Yields a new perspective, allowing users to look every direction in a virtual scene
  • Immersive experiences: Provide multisensory, digital experience delivered through any of these technologies.

Back to top

Experience us at CES 2019!

CES Digital Reality Client Suite at the Encore, Las Vegas

Tuesday, January 8 - Thursday, January 10, 10 a.m. - 4 p.m. PST daily

Deloitte’s Digital Reality (DxR) team will be showing up in a big way at CES 2019 in Las Vegas, Nevada. The Digital Reality client suite at the Encore is tailored to provide with first-hand access to cutting edge DxR experiences and 1:1 attention from DxR leaders who can discuss specific ways that DxR can move the needle for your specific business challenges.

Demos will cut across industries and technologies, including the newly released smartphone or tablet-based mixed-reality DREAM experiences, immersive VR training, 3D location tours, and more!

Allan Cook hosts a panel on Digital Reality: Superheroes Off the Screen & Into the Workplace

Thursday January 10, 3:30 pm - 4:30 pm PST

Aria Resort & Casino, Mariposa Ballroom (Level 2)

This exciting panel discussion hosted by DxR Managing Director, Allan Cook and other industry leaders who will discuss how DxR (VR, MR, AR, 360 & Immersive) can endow the enterprise worker with “super powers,” creating collaboration between man and machine to achieve superhuman feats—and save the day!

Back to top


Let's talk: Is your organization looking to transform stakeholder experiences across the retail value chain?

If you are interested in learning how Digital Reality has the potential to reinvent every aspect of the retail industry, from design concept to consumer engagement, fill out the form below and one of our team members will be in touch soon.


Fullwidth SCC. Do not delete! This box/component contains JavaScript that is needed on this page. This message will not be visible when page is activated.

Get in touch

Donald Brady

Donald Brady

Principal | Deloitte Consulting LLP

Donald is a principal in Deloitte Digital focused on delivering human centric solutions to clients using web, mobile, and emerging interfaces such as voice and augmented/mixed/virtual reality. Acting ... More

Allan V. Cook

Allan V. Cook

Managing Director | Deloitte Consulting LLP

Allan is a managing director with Deloitte Digital & the Digital Reality Business leader, working with clients on VR, AR, MR, 360 & immersive strategies & experiences. Allan was also the Global TMT Se... More