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Smart Mobility

Implementing cutting-edge smart transportation trends

Mobility has become as much about bits and bytes as it is about physical infrastructure. In smart cities, shared mobility, autonomous vehicles, the internet of things, and advanced analytics enable people and goods to move faster, safer, cheaper, and cleaner.

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Smart mobility trends

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Consumption-based dynamic taxes
Monetizing mileage
Should smart cities switch to a system of charging based on road usage versus the amount of gas purchased?

Transportation revenues are tied to today’s reality of individually owned and operated vehicles—for instance, the need for parking diminishes with the rise of autonomous-drive shared mobility. Agencies may need to evaluate alternatives—e.g., taxing “movement” versus ownership. To protect their revenue base, governments might consider introducing innovations such as mileage-based user fees (MBUFs), charges based on how much one drives rather than how much gasoline is purchased.

Monetization for road usage in the future may be based on time of day, market demand, routes traveled, distance, and even vehicle form, aligning the use of public assets more directly to usage than today’s system.

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Dynamic pricing
Maintaining roads and reducing congestion
Instead of using set tolls, learn how dynamic pricing can help cities manage traffic and better maintain infrastructure.

With the rise of mobile technology and the Internet of Things, new dynamic pricing mechanisms that would have been inconceivable just a decade ago are now possible—enabling pricing based on variables as time of day, road congestion, speed, occupancy, and even fuel efficiency and carbon emissions. Such pricing models are based on two key values: Users begin paying a direct portion of the actual cost and prices respond to demand.

By pricing different stretches of road or transit routes differently—based on up-to-the-minute conditions—cities can divert drivers and passengers to cheaper routes, as well as collect payment for what it actually costs to maintain a roadway or system.

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Experience enablers
Enhancing the transit experience
Learn how automakers and content providers and partnering to offer customers more entertainment options.

Content providers, in-vehicle service providers, data and analytics companies, advertisers, entertainment equipment providers, and social media companies will likely all clamor to make the in-transit experience whatever we want it to be: Relaxing, productive, or entertaining.

We are already seeing signs of the imminent war for travelers’ attention. Volvo announced a partnership with Netflix in January 2016 to enable livestreaming while in commute. Several automakers have struck deals with content providers to stream audio to vehicles, which could readily extend to video, Web browsing, and other advanced content.

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Multimodal transportation planning
Optimizing the route from point A to B
Explore how smart cities are using real-time data to help users find the best mode of transportation.

Technology and data can be used to provide real-time and fully personalized transportation guidance. Smart solutions typically use a combination of time tables and IoT data of public transport to find the optimal way of traveling from point A to point B.

Location-aware apps calculate the distance and walking time to the train, bus, or metro station, to advise the user on the best time to start walking. If the user is not familiar with the route, real–time navigation instructions are provided on the app.

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On-demand car services and carpooling
Providing more options for non-drivers
Instead of traditional ride-sharing, could carpooling be the solution to minimize congestion?

On-demand car services tap into the potential of unused vehicles and uses digital platforms and smart apps to allow individuals to sell rides to people requiring transportation. Typical examples are Uber and Lyft, which have grown exponentially through their mastery of digital dispatching platforms. These solutions contribute to convenience and may influence congestion, though the evidence is far from conclusive.

But why include a middleman at all? Carpooling allows people to share their personal cars for commuting at their own convenience. More and more apps are helping broker this sharing. Carpooling lowers commuting costs for individuals and improves congestion while continuing to provide the convenience of point-to-point transportation. Increasingly, the ecosystem of on-demand car services and carpooling offers options for non-drivers such as seniors, low-income families, and minors without licenses.

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Self-driving connected cars
Increasing road capacity
How will automated features like self-parking change smart city roadways?

Modern cars are already equipped with many computerized systems to increase convenience and safety. Some of these systems even automate manual actions like parking the car. As truly autonomous vehicles finally start traveling on US roadways, connected car technology strives to help in maintaining smooth traffic, reducing safety distances between cars which ultimately increases the capacity of the road.

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Shared self-driving cars
Subscribing to transportation services
Learn how autonomous vehicles could take ride-sharing services to the next level.

Another shared mobility solution that driverless cars will enable is the shared autonomous vehicle fleet. This business model will combine the use of self-driving vehicles with the principles of the sharing economy to establish a large reduction in the total number of cars and parking spaces in the city. Fleet members would not own a car but instead will have a subscription to transportation services. If they need transport, they would use a location-aware app to arrange for it.

An intelligent system would allocate the nearest available self-driving car to the user and pick up the user. If the demand for transportation is low, the cars would automatically park in parking spaces outside the city. This promises to free up parking spaces in the city for other drivers.

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Smart parking
Optimizing spaces
Take a closer look at how real-time data could take the hassle out of finding a parking spot.

Finding a free parking space in a large city is often difficult. Smart solutions can be used to optimize the use of parking spaces. More and more cities are installing smart parking solutions to accomplish this goal.

Each parking space is equipped with a sensor that detects whether a car is parked on it or not. The data is used to provide drivers with real time information on the nearest free parking spaces and their price (alternatives). Smart parking eliminates the need for driving around looking for a free parking space, which reduces traffic. Furthermore, if there is no free parking space at all, drivers can decide to change their plans and look for other options.

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Smart traffic control
Optimizing traffic flow
Learn how sensors and the IoT can enable instantaneous traffic reporting.

Computers have been used for years to monitor road conditions, but advances in sensors and the internet of things are now offering a major leap in monitoring technology. Real-time information optimizes traffic flows. Traffic data collected through sensors coupled with commuter global positioning system (GPS) and Bluetooth allow for instantaneous reporting of traffic conditions. Fine-grained traffic flow data created by sensors in infrastructure and vehicles allow intelligent systems to optimize traffic flow by adjusting traffic lights and other signals.

These traffic control systems can also be used to guide emergency services like ambulances smoothly through traffic by finding the fastest route, keeping bridges closed, and adjusting traffic lights.

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Universal travel accounts
Integrating payment systems
How could a universal payment system revolutionize transportation payments?

Travel cards or smartphones enabled with near-field communication (NFC) provide an integrated payment solution for transportation users. Account-based payment systems integrate all forms of transit payments such as bus fares, metro, parking, tolling, and car and bike rentals, thus reducing transaction costs.

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Usage-based car insurance
Tracking driving behavior
Learn how driving data can be combined with behavior economics to encourage better driving.

Auto insurers can track the driving behavior of their customers through GPS devices and use the insights for actuarial pricing and segmentation. Such data also can be meshed with insights from behavioral economics to offer customers useful products such as personalized progress reports or performance comparisons with a peer group, encouraging better driving.

Case studies

Take a closer look at how cities around the world are implementing these smart mobility strategies.

Extending the employee pre-tax benefits currently available for parking, transit passes, and vanpool costs to ridesharing could increase its appeal to commuters. New technology that verifies vehicle occupancy could aid the implementation of the benefit from this proposal. Carma’s new ridesharing app, for example, was tested in Austin, Texas in 2014. This app verifies the presence of two passengers in an automobile, which qualifies the automobile for an automatically applied 50 percent toll discount; with three or more passengers, the auto is eligible for a 100 percent rebate.

A mid-year interim report in 2014 showed 322 new carpools encouraged by the program and approximately 250 daily carpool trips in the fourth quarter of 2014. The estimated cost of constructing new lanes to provide the same capacity would be between $5.8 million and $17.4 million.

The Hong Kong subway system uses cognitive technologies for automation to improve quality and efficiency. The performance of the system overall is impressive. It carries over five million passengers daily and boasts a 99.9 percent on-time record. In a typical week, 10,000 workers carry out some 2,600 engineering activities across the system to keep it running smoothly. The operator of the Hong Kong subway system implemented cognitive technologies to automate and optimize the planning of these engineering works.

The planning system encodes rules of thumb learned by experts over years of experience plus constraints such as schedules and regulations about maximum noise levels allowed at night. It employs a “genetic algorithm” that pits many solutions to the same problem against each other to find the best one, producing an optimal engineering schedule automatically and saving two days of planning work per week. Though it automates the work of experts, it doesn’t replace them. As Andy Chun, CIO for the City University of Hong Kong and the designer of the system said, the human planners “are rare experts in the field. Their time is never enough.” The system “helps relieve them of the scheduling task so that they can focus on tougher issues that require human interactions and negotiations.”

As fuel consumption drops, the reliability of gasoline tax as a funding source for infrastructure is expected to reduce even further in the near future. Spurred by this harsh reality, states are interested in finding ways of charging drivers for miles driven. Minnesota’s Department of Transportation, working with Battelle, is testing a mileage-based user fee that relies on smartphones programmed with a GPS application that allows motorists to submit information. The idea is to keep the strategy as simple as possible and demonstrate that a mileage-based user fee could be successfully deployed using infrastructure that’s available right now.

Since consumers already carry smartphones in their vehicles, there’s no need for a state to deploy a million-dollar system to do this. The Minnesota effort, which began in 2011, is aimed at finding ways to reduce the state’s reliance on the shrinking proceeds from the gasoline tax as a way to fund roads and highways.

Finland’s capital, Helsinki, aims to make it unnecessary for any city resident to own a private car by 2025. Since 2016, Helsinki residents have been able to use an app called Whim to plan and pay for all modes of public and private transportation within the city—be it by train, taxi, bus, carshare, or bikeshare. Anyone with the app can enter a destination, select his or her preferred mode of getting there—or, in cases where no single mode covers the door-to-door journey, a combination thereof—and go. Users can either pre-pay for the service as part of a monthly mobility subscription or pay as they go using a payment account linked to the service. The goal is to make it so convenient for users to get around that they opt to give up their personal vehicles for city commuting, not because they’re forced to, but because the alternative is more appealing.

Helsinki’s vision represents the next revolution in mobility: Mobility-as-a-Service (MaaS). At its core, MaaS relies on a digital platform that integrates end-to-end trip planning, booking, electronic ticketing, and payment services across all modes of transportation, public or private. It’s a marked departure from where most cities are today, and how mobility has been delivered until now.

In Europe, Project SUNSET explored the impact that incentives and gamification might have on transportation choices. The project was spearheaded by players and firms in the information realm, including providers of location-based services, mobile-phone operators, local and national governments, and university research centers. The project connected urban mobility managers with users—and users with one another—through smartphone apps, allowing users to receive information tailored to their particular travel behavior. SUNSET also linked with existing roadside sensors to provide real-time traffic information. Users were able to share information about their own experiences on roads or transit and track their progress in meeting particular goals.

To influence travelling behavior, a smartphone application called Tripzoom was developed featuring challenges and rewards to move smarter. Personalized incentives were offered on the basis of actual travel behavior of the smartphone user. This is a personalized and multimodal coaching approach to traffic and mobility management, with suitable rewards for good behavior. The ultimate aim was to encourage people to travel sustainably, reduce congestion, increase safety, and protect the environment.

Tranquilien, a sort of Waze for rail transit users, helps passengers find vacant seats in Paris’ crowded subways. Its algorithms are based on multiple data sources, most prominently real-time, crowdsourced data. As with Waze, users input their routes and then use the app to plan their travel.

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Rana Sen

Rana Sen

Sustainability practice lead, state/local/higher-ed sector

Rana Sen is a managing director for Deloitte Consulting LLP, and is the sustainability, climate, and equity practice leader for state/local/higher-ed sector. He also led Deloitte’s work with the Clima... More