Social commerce

Services

Social Commerce and Shoppable Media Services

Redefining the consumer shopping experience

Social commerce trends are not only reshaping consumer shopping experiences, but unlocking new opportunities for platforms, brands, and creators. Deloitte Social Commerce and Shoppable Media Services help organizations build and scale the requisite tools and capabilities that support sustainable success in the social commerce ecosystem.

Social commerce: A new social revolution

Social commerce is a consumer experience on a social platform that blends the point of inspiration with the point of purchase. Social commerce reimagines a rapidly evolving consumer retail experience in a social and soon-to-be unlimited reality environment by:

  • Leveraging creators, content, and communities to nudge consumers towards a particular shopping mindset
  • Using deep consumer insights to drive engagement, impulse, and purchase
  • Creating a seamless shopping experience for the consumer

Social commerce trends are creating new value opportunities for the ecosystem’s key players—social platforms, retailers, and creators—by monetizing content and communities. To prepare for the next era of online shopping, platforms, retailers, and brands must cultivate consumer trust, capture new moments of shopping inspiration, and orchestrate several points of engagement to spur new commerce activity.

Social platforms function as online shops, meaning they must provide a frictionless shopping experience across the consumer journey, from inspiration to post-purchase. Retailers and brands are shifting advertising spend to social commerce and shoppable media, with the hope of finding authentic partnerships with partners and creators to drive sales of their products. Creators within the ecosystem essentially act as small (and in some cases big) businesses, monetizing user generated content in the form of shoppable media.

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Find your place in the social commerce ecosystem

Social commerce success depends on collaboration and integration of key players in the ecosystem. Deloitte helps platforms, retailers, and brands build and hone their social commerce strategy and capabilities with a differentiated set of social commerce services. Our team provides guidance on strategy all the way through execution, across the entire consumer journey. With deep experience solving strategic, operational, and technical challenges, we can help your organization stay ahead of the curve in a rapidly shifting social commerce landscape.

Our practice consists of advisors serving technology, media, and retail companies. We’re equipped to help clients create new moments of inspiration, map their social commerce ecosystem, and lead with purpose around key initiatives, including user trust and diversity, equity, and inclusion. We bring together strategists, technologists, and industry leaders in the social media, content, and influencer ecosystem to support companies and brands along every step of the social commerce value chain. With our unique slate of technologies, assets, and industry alliances, we can help your organization the build foundational and differentiating social commerce capabilities.

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Looking to develop a purposeful strategy and optimize the consumer-creator experience?

We help platforms, retailers, and brands identify social commerce growth strategies, partnership opportunities, and customer needs. Our team can help you create curated customer experiences to deliver relevant moments of inspiration to the right audience. Our data-driven approach includes:

  • Creator monetization strategy
  • Social commerce strategy and architecture
  • Retailer and brand partnership strategy
  • Customer journey mapping
  • Experience design
  • Customer segmentation and targeting
  • Social customer engagement reporting and metrics

Want to leverage creators to create unique shopping inspiration?

We work with retailers and brands as they enter the social commerce space, improving the effectiveness of creator marketing efforts by optimizing the creator experience. We can guide your social commerce content strategy and help you scale this emerging marketing channel in a way that fosters trust, diversity, and inclusivity for both creators and consumers. We also help platforms understand the tools and capabilities required to enable this channel, including:

  • Brand-creator optimization
  • Creator sales attribution
  • Creator experience optimization
  • Creator management platform implementation
  • Content moderation strategy
  • Social channel content strategy
  • Shoppable content development and configuration

How can you capture more sales and improve your marketing efforts?

We architect technology stacks for brands, retailers, and platforms that enable seamless social commerce consumer experiences. Our team provides support in redesigning operating models and organizational structure that better support your ambitions. We also focus on helping brands and retailers improve return on ad spend through data and analytics. Using predictive social intelligence to deliver more relevant campaigns, we help clients understand how they can work with creators to produce inspirational content. This process includes:

  • Active campaign optimization
  • Commerce stack transformation
  • Creator management platform implementation
  • Product catalog and commerce stack integration
  • Creator service operations and case management
  • Order to cash process re-engineering
  • Supply chain and network operations modernization
  • Performance marketing optimization
  • Sales campaign insights

Social commerce thought leadership

Get started on your social commerce journey

As consumer preferences, content demands, and social platforms continue to evolve in an increasingly competitive landscape, organizations face a unique set of challenges that we’re equipped to address. Whatever your goals are, we can help tackle your toughest challenges across the social commerce value chain.

Dennis Ortiz

Dennis Ortiz

Principal | Deloitte Consulting LLP

Dennis Ortiz is a principal at Deloitte Consulting LLP with the Technology, Media & Telecommunications practice, focusing in the media and entertainment sector. He specializes in digital operations tr... More

Kelly Moran

Kelly Moran

Principal

Kelly is a senior digital technology executive with more than 20 years of experience working in traditional consultancies and digital agencies. She is a trusted advisor to business, marketing and tech... More