Social commerce


Social Commerce and Shoppable Media Services

Redefining the consumer shopping experience

Social commerce trends are not only reshaping consumer shopping experiences, but unlocking new opportunities for platforms, brands, and creators. Deloitte Social Commerce and Shoppable Media Services help organizations build and scale the requisite tools and capabilities that support sustainable success in the social commerce ecosystem.

Social commerce: A new social revolution

Social commerce is a consumer experience on a social platform that blends the point of inspiration with the point of purchase. Social commerce reimagines a rapidly evolving consumer retail experience in a social and soon-to-be unlimited reality environment by:

  • Leveraging creators, content, and communities to nudge consumers towards a particular shopping mindset
  • Using deep consumer insights to drive engagement, impulse, and purchase
  • Creating a seamless shopping experience for the consumer

Social commerce trends are creating new value opportunities for the ecosystem’s key players—social platforms, retailers, and creators—by monetizing content and communities. To prepare for the next era of online shopping, platforms, retailers, and brands must cultivate consumer trust, capture new moments of shopping inspiration, and orchestrate several points of engagement to spur new commerce activity.

Social platforms function as online shops, meaning they must provide a frictionless shopping experience across the consumer journey, from inspiration to post-purchase. Retailers and brands are shifting advertising spend to social commerce and shoppable media, with the hope of finding authentic partnerships with partners and creators to drive sales of their products. Creators within the ecosystem essentially act as small (and in some cases big) businesses, monetizing user generated content in the form of shoppable media.

The social commerce ecosystem

Find your place in the social commerce ecosystem

Social commerce success depends on collaboration and integration of key players in the ecosystem. Deloitte helps platforms, retailers, and brands build and hone their social commerce strategy and capabilities with a differentiated set of social commerce services. Our team provides guidance on strategy all the way through execution, across the entire consumer journey. With deep experience solving strategic, operational, and technical challenges, we can help your organization stay ahead of the curve in a rapidly shifting social commerce landscape.

Our practice consists of advisors serving technology, media, and retail companies. We’re equipped to help clients create new moments of inspiration, map their social commerce ecosystem, and lead with purpose around key initiatives, including user trust and diversity, equity, and inclusion. We bring together strategists, technologists, and industry leaders in the social media, content, and influencer ecosystem to support companies and brands along every step of the social commerce value chain. With our unique slate of technologies, assets, and industry alliances, we can help your organization the build foundational and differentiating social commerce capabilities.

Social commerce thought leadership

Get started on your social commerce journey

As consumer preferences, content demands, and social platforms continue to evolve in an increasingly competitive landscape, organizations face a unique set of challenges that we’re equipped to address. Whatever your goals are, we can help tackle your toughest challenges across the social commerce value chain.

Dennis Ortiz

Dennis Ortiz

Principal | Deloitte Consulting LLP

Dennis Ortiz is a principal at Deloitte Consulting LLP with the Technology, Media & Telecommunications practice, focusing in the media and entertainment sector. He specializes in digital operations tr... More

Kelly Moran

Kelly Moran


Kelly is a senior digital technology executive with more than 20 years of experience working in traditional consultancies and digital agencies. She is a trusted advisor to business, marketing and tech... More

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