Embracing Digital Product Passport as a regulatory requirement has been saved
Perspectives
Embracing Digital Product Passport as a regulatory requirement
Setting a new standard for luxury experiences and circularity
The Digital Product Passport (DPP) is key enabler of trust in luxury, and regulations requiring DPPs for products sold in Europe are expected to come into force soon. In this article, we will explore why luxury brands should start exploring DPP adoption and the benefits they can provide.
![${column-img-description}](/content/dam/Deloitte/us/Images/inline_images/embracing-digital-product-passport-regulatory-requirement-inline2.jpg)
In summary, luxury brands should adopt DPPs to comply with expected regulations, unlock new revenue streams, protect their products, and build trust with customers and regulators. By adopting a DPP early, brands can get ahead of the curve and avoid being caught off guard by the new regulations.
The DPP Luxury Pyramid
Solutions for Digital Product Passports
To learn more about the benefits and challenges of deploying a DPP, download our white paper, developed in collaboration between Deloitte and Aura Blockchain Consortium.*
*Deloitte and Aura Blockchain Consortium
Aura, the industry-leading nonprofit consortium composed of 40+ luxury brands, is teaming up with Deloitte to advance the digital transformation of the luxury industry, providing end-to-end support to brands from strategy to implementation and industrialization of Digital Product Passports.
Recommendations
Deloitte's Consumer Industry Practice: Buying into Better | Deloitte US
Amid unprecedented global challenges, consumers are using their dollars to affect the change they want to see in the world, choosing brands that deliver on their promise, through trust, innovation, and value to engage them in meaningful ways. Simply put, they’re buying into better.
A new day for the night shift
Helping Kroger leverage AI/ML, cloud technologies, and data analytics to modernize the employee experience for store associates.