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From format to function: The rise of convenience

Part of the That Makes Cents podcast series

How have retailers reinvented their business models to accommodate consumers' demand for convenience?

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From format to function: The rise of convenience

Over the past few years, we’ve seen the element of convenience become more and more important to the customer experience. As consumers demanded quicker and easier options, we’ve watched nearly every retailer adapt, or even reinvent their business models to accommodate. Today, convenience is no longer limited to a store format, but has become a core function in both retail and industries beyond—from food, to transportation, to healthcare. Where will the demand for convenience take us from here? Listen in as Bobby speaks with Art Sebastian, vice president of digital experience for Casey’s General Store and Oliver Page, principal, Deloitte Consulting LLP.

Product and price have always been tremendously important, but this concept of convenience is applied to the way we shop, the way we interact in all facets of life.

⁠—Oliver Page, principal, Deloitte Consulting LLP

About That Makes Cents

Our consumer podcast, That Makes Cents, dives into what consumers are thinking, feeling, and buying right now. Host and Deloitte leader Bobby Stephens talks with industry experts to help you navigate the evolving consumer industry and prepare for what’s next.

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