Revenue growth management strategy

Prioritizing revenue growth management (RGM) investments

Revenue management continues to be a high-priority area of focus across many of today’s consumer-facing organizations. Leaders often find themselves in a resources race—both externally and internally—as they look to prioritize the RGM areas most likely to drive sustainable top-line growth. Over the past few years, prioritization most often resulted in a focus on pricing, but as these gains lapse and inflation eases, there has been a shift toward promotions, assortment, trade terms, and price pack architecture.

This shift underscores the need to carefully prioritize RGM efforts that increase competitive differentiation and resilience in the face of changing consumer expectations. This new report explores how today’s organizations can focus on their unique strengths to guide their strategic priorities and maximize their revenue growth management approach, ultimately building industry advantage.

As per Deloitte's 2025 Consumer Products Industry Outlook, sixty-two percent of those surveyed say their RGM capabilities will play a major role in their success in the year ahead.¹ As consumers continue to be sensitive about price, honing in on their preferences and behaviors with RGM will be key.

Download the report and learn more about the RGM prioritization matrix and the organization-specific considerations to reinforce competitive differentiation.

¹ 2025 Consumer Products Industry Outlook, Deloitte Insights