Provoke

About the bestselling book

The best leaders have conviction to act–even in the face of uncertainty–in order to “provoke” the future they desire.  They are able to identify important inflection points earlier than others and then use actions to shape trends to their advantage rather wait for the change to arrive.

From the national bestselling authors who brought you Detonate: Why- and how- corporations must blow up best practices (and bring a beginner’s mind) to survive authors Geoff Tuff and Steven Goldbach explain why we act the way we do when faced with uncertainty and provide tools to do things differently.

Rooted at the intersection between business and behavioral economics, Provoke is applicable to decisions in business, but also across many different aspects of the human experience, teaching people how to provoke as a mechanism to create a better future.

Order Provoke TODAY

In Part 1 the book explores Predictable Patterns via Chapters:

1. Patterns from the Past

2. On the Importance of “If” vs. “When”

3. Personal Patterns

4. Expanding Peripheral Vision

You’ll learn:

• Why leaders – in the face of new data – tend to miss, deny, overanalyze and/or respond meekly to trends
• How to recognize the nuances in uncertainty, especially the difference between uncertainty as it relates to whether something is going to happen versus when it is going to happen
• How humanity’s ‘fatal flaws,’ rooted in behavioral economics, lead to biases and hinder action
• The foundational importance of productive interactions and diversity as tools to overcome fatal flaws

In Part 2, the book explores the Principles of Provocation via Chapters:

5. Birth of a Provocation

6. Envision – Seeing the Future

7. Position for the Change

8. Drive and Adapt

9. Activating the Ecosystem

You’ll learn:

• Five actions which can be configured to move beyond fatal flaws via a ‘path of provocation’
• The use of scenario planning as a mechanism to envision alternative versions of how the future might unfold
• Framing and executing a recurring loop of tests as a mechanic for better recognizing the shift from “If” to “When”
• Direct actions to take to either drive the outcomes desired or to adapt a business model to face a likely future
• How to signal to and assemble ecosystem partners to achieve desired outcomes you’re your influence over eventual outcomes is indirect  

In Part 3, the book explores Profiles of Provocateurs

The three people spotlighted have provoked important change that has made the world a better place in ways they themselves never would have imagined. In reading the stories of Deborah Bial, Ryan Gravel and Valerie Irick Rainford, you’ll take away inspiration and lessons from their stories.

Provoke closes with some of the authors’ “minimally viable thoughts,” intended to catalyze an ongoing exploration of some of the key issues introduced in the book.

DO SOMETHING–Order your copy today.

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