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Analysis

COVID-19 outlook on the US telecom industry

Recover: Insights from The Center for Technology, Media, and Telecom

Telecoms, facing surging bandwidth demand, have thus far held up—and that offers an opportunity to build customer trust in the months and years beyond the pandemic shutdown.

Positioning US industries for a stronger future

The continuing COVID-19 crisis is creating enormous uncertainty and change—and questions with no obvious answers: Which changes will persist? What will the new world look like? How will people and firms adapt? Even as US technology, media, and telecommunications companies focus on responding to the global pandemic and its immediate repercussions, they hopefully will soon need to pivot toward recovering from the crisis and setting themselves up to thrive in the next era. Sudden change can loosen old foundations, creating opportunities for greater progress. Companies should reassess what and how they sell, how they operate, and how they can forge stronger and more direct relationships with customers.

This series will frame a discussion and explore what’s changing, what strategic issues to consider, their impacts, key actions to take, and questions to ask. There are many different scenarios, and we may not have all the answers yet, but we can act with foresight to better position ourselves for a stronger and more resilient future.

COVID-19 outlook on the US telecom industry May 2020

Key takeaways

Telecoms, facing surging bandwidth demand, have thus far held up—and that offers an opportunity to build customer trust in the months and years beyond the pandemic shutdown.

  • With closed stores and restricted customer mobility, service providers should look to understand usage patterns with an eye toward strengthening their value proposition.
  • The possibility of supply chain disruptions suggests that carriers should consider planning for adverse conditions to materialize.
  • Telecoms should keep up their performance under stress—and potentially use their success as a platform for future moves.

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