Fandom in the metaverse

Listen and subscribe to the User Friendly podcast

Visit the User Friendly library for the full collection of episodes

The passion-based fan’s desire will only deepen when they feel they're a part of something special. If we can combine that physical with the virtual, wherever you are, at that moment, during the match, during the game, pre-game, post-game, even post-season, you're almost never out of the conversation, and you're almost never out of the community.

—J.R. McCabe, Chief Business Officer, Consumer Products, Sinclair Broadcast Group

In this episode of the User Friendly podcast, J.R. McCabe, Chief Business Officer, Consumer Products at Sinclair Broadcast Group joins podcast host Hanish Patel. They discuss how Sinclair teamed up with Deloitte to build a fandom metaverse experience at the BNP Paribas Open that blends the virtual and physical worlds, deepens engagement, and drives new revenue streams.  As they share their passions for sports and gaming, Patel and McCabe explore the possibilities ahead for experiential gaming and how virtual fan engagement in the metaverse can help build loyalty—and new business models—for brands.