Perspectives

Crunch time for CFOs: The CFO role isn’t just changing. It’s expanding.

CFOs, are you ready to be exponential?

CFOs, are you ready to be exponential?

“Change in the CFO role” is a familiar topic. But this change? At this pace? It’s exponential—and today’s Finance leaders will likely need to be exponential to meet it head-on. As macro dynamics and business implications interact to shape strategy, the enterprise of 2030 will likely expect more from the CFO. Are you ready?

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The pressure to reinvent, rethink, and reshape is intensifying—and boards, CEOs, and other executives will look to the CFO and the Finance team to help plan for the future.


To answer this call, we are likely to see an exponential CFO take center stage—an executive who can lead the organization by accelerating value creation, driving enterprise-wide operational excellence, and shaping talent experience and culture.

Look ahead to 2030. While no one can predict a certain future, what could doing business look like?

Value creation

The ways companies create shareholder and stakeholder value in the future will be complex with avenues for new business models, products, services, and value levers that transcend traditional business boundaries.

Operations

How companies balance efficiency and resilience—and seek to optimize both—is likely not only a factor of corporate hygiene, but also a critical success factor in the ability to pivot to new value creation opportunities.

Talent and culture

How companies integrate the human agenda into their corporate agenda may need to be profoundly different with human-technology collaboration, new work and worker expectations, and growing prevalence of multi-generational work teams.

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Macro dynamics and business implications

As macro market forces shape the shifts in how businesses operate and create value, what is needed and expected of the CFO and the finance team is likely to not only evolve but expand. Change at this pace involves a constant interplay among macro forces bringing unique business implications.

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It's Crunch time.

Let’s sum it up: As a CFO, you may feel like you are operating in a different world. Everyone else might be feeling this way too, and a lot of them may want you to help them understand and manage it. We’re likely past the point of “the same but more.” Defining something as “exponential” invites comparisons with math. Not just growing, but growing at increased scale. Our use of that term here is no accident.

To become an exponential CFO is two challenges in one: to recognize that the demands on you are already expanding that way, and to evolve your own approach and innovate your capabilities to keep pace. When you accomplish that, your dual roles as both business and functional leader all merge into a single approach that can match the velocity of the moment and accelerates out ahead of it. There’s a new inflection point coming into focus. This could be the time to find out what you have under the hood.

Deloitte can help

Our Finance Labs explore the “art of the possible” and define your Finance Transformation strategy, bringing to life potential use cases, road map priorities, and future-state benefits. Contact us to learn more.

Explore other reports and guides in our Crunch time series, along with inspirational Finance Transformation case studies.

Get in touch

Mike Danitz

Principal, Consulting,

Finance & Enterprise

Performance

Deloitte Consulting LLP

mdanitz@deloitte.com

+1 206 716 6948

Jonathan Englert

Principal, Consulting,

Finance & Enterprise

Performance

Deloitte Consulting LLP

jenglert@deloitte.com

+1 215 405 7765

Wendy Huang

Principal, Consulting,

Finance & Enterprise

Performance

Deloitte Consulting LLP

wendyhuang@deloitte.com

+1 312 486 3698

Court Watson

Partner, Risk and

Financial Advisory,

Controllership

Deloitte & Touche LLP

cowatson@deloitte.com

+1 206 716 7082

Katherine Ji

Senior Manager

Consulting, Finance &

Enterprise Performance

Deloitte Consulting LLP

yuji@deloitte.com

+1 212 618 4056

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