Our Offerings
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Trusted companies outperform their peers by up to 400%. Customers who trust a brand are 88% more likely to buy again. Business leaders overestimate customer trust by 50%.
Our HX TrustID offering works with clients to measure the trust of their customers, workers, and partners in order to identify the highest-impact actions that organizations can take to improve trust or rebuild trust in their relationships. This work utilizes the HX TrustID platform to measures perception on the underlying drivers of trust.
HX TrustID is based upon the rigorous research that underpins our book, The Four Factors of Trust. This research distills trust to four essential factors: humanity, transparency, capability, and reliability. Measure your organization’s trust score across these factors using a simple, 7-point response scale and an open-source
Illustrative Capabilities
● Measure trust using our trademarked four factors of trust diagnostic
● Identify which actions would have the largest impact on trust using predictive modeling
● Make key recommendations to help clients create or rebuild trust in moments that matter
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We help leading brands unlock the promise of tomorrow by helping them pursue solutions that create change today.
The issues that companies face today are growing increasingly urgent, and consumers are looking to brands to take action. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities.
Equity: We help to create campaigns, experiences and activations that generate a positive impact on the world and better consider the needs of systematically disadvantaged audiences.
Sustainability: We help drive innovations that make our planet a priority. Whether you’re invested in a carbon neutral pledge or just starting to think about how you might build a more circular business, we have a team that can help.
Society: We help our clients build businesses that benefit society, from advancing wealth equity to combatting homelessness and childhood hunger, we help brands contribute to a more just society.
Illustrative Capabilities
● Conduct polycultural research and uncover differentiated insights
● Craft brand purpose and business purpose strategy that resonates with customers and workers
● Deliver inclusive innovation and equitable experience projects
● Provide sustainable design expertise and support
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Deloitte's Workforce Experience by Design practice uses human-centered, equity-based design to deeply understand workers and design experience solutions that cultivate trust and loyalty. Workforce experience is defined as the sum of a human's lived experiences at work and how they feel about their organization.
Emotions create our experiences and drive our choices. They are informed by our values, needs, and desires as they relate to the critical relationships we have with our organizations.
Deloitte believes there are eight key relationships that influence a worker's experience at an organization — two of which have been newly incorporated into our perspective. These elements include a worker's relationship with the work they do, the people they work with, the places they work, the technology they use, their connection to the company mission, their sense of belonging, and the growth that delivers value to their career.
Illustrative Capabilities
● Apply best-in-class workforce experience strategy and concepts to solve client challenges
● Create technology design that is human-centered and improves workforce experience
● Shape effective and innovative workforce experience function design
● Activate continuous workforce experience measurement and sensing
Contact us to learn more