consumer and groceries

Perspectives

2021 consumer products industry outlook

No-regret moves in the face of uncertainty

The consumer products industry enters 2021 with ambition and confidence. The No. 1 goal is revenue growth, and four in five consumer products industry executives are confident in their organization’s ability to execute its business strategy in the coming year.

Trends defining the direction of the consumer products industry

How exactly 2021 will unfold is predicated on a variety of factors, including COVID-19 vaccine deployment, safety restrictions, fiscal support, state and local government coffers, the persistence of virtual schooling and work, and even consumer psychology and the stickiness of new habits. We account for these factors in our consumer goods industry scenario analysis and provide our full outlook in a downloadable PDF.

Five “no-regret” strategic moves

After analyzing multiple scenarios and connecting with a panel of industry executives, we’ve identified five “no-regret” strategic moves that we think will represent the direction of the consumer products industry in 2021.

Look again

In today’s rapidly evolving marketplace environment, key business issues are converging, with impacts felt across multiple industry sectors. What are the key trends, challenges, and opportunities that may affect your business and influence your strategy? Look for more perspectives and insights from some of Deloitte’s forward thinkers.

Explore our full collection of 2021 industry outlooks

Take a look back at our 2020 consumer products outlook

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