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Deloitte Market Access Excellence (MAx) commercial framework
Develop successful pharmaceutical market access strategies in a rapidly evolving access landscape
“If we build it, they will buy it” orthodoxy is no longer relevant in today’s access landscape. Life sciences manufacturers—from those that develop small molecule products to complex biologics to cell and gene therapies—often face challenges developing successful market access strategies. Payers’ growing influence, declining access to physicians, intense competition, and a shift away from primary care drugs toward specialty therapy areas are leading to a constrained access landscape. Find out how Deloitte’s Market Access Excellence (MAx) Framework can help cross-functional brand teams align on the strategic choices needed to enhance patient access throughout the product life cycle.
MAx strategy framework guides “must-answer” market access choices
It is not feasible to control either market dynamics or the future; however, the pharmaceutical market access factors that contribute to missing expectations can be addressed by using a codified framework to develop the market access strategy for assets in Phase 2 through launch and post-launch.
Deloitte’s Market Access Excellence (MAx) Commercial framework consists of six core principles that guide development of a winning market access strategy for late-stage clinical and in-line brands; 10 interdependent, “must answer” choices supported by key business questions (KBQs); and analytical tools, templates, and processes that inform research, insight-generation, and decision-making.
Core MAx principles
- Follow a rigorous and disciplined approach to develop, evaluate, and evolve competitive market access strategies.
- Start with what matters most to access stakeholders (i.e., payers, PBMs, IDNs, channel partners) and work backwards to demonstrate and communicate the offering’s value
- Develop an overarching value strategy for the ecosystem using a comprehensive set of market access levers.
- Build in flexibility to adapt to the Therapeutic Area (TA) and brand context and changes in the access paradigm (e.g., biosimilars, emerging stakeholders).
- Make conscious tradeoffs in pursuit of sustainable, profitable market access.
- Ensure alignment and coordination with overarching brand strategy.
10 strategic choices & sample KBQs
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Behind Deloitte’s MAx Framework is a robust set of pharmaceutical market access capabilities, including consulting, risk and financial advisory services and next-generation platforms from ConvergeHEALTH.
- Value-based contracting strategy & operations
- Pricing strategy
- Government programs, pricing and reporting, and managed services
- Actuarial disease burden and value quantification modeling
- Gross-to-net optimization analytics
- Contract performance monitoring & analysis (CPMA)
- Formulary validation
- ConvergeHEALTH Outcomes Trust
- ConvergeHEALTH PatientConnect
Building an evidence-driven framework for greater access
In this increasingly constrained landscape, how do biopharma companies develop successful market access strategies? The Deloitte Center for Health Solutions surveyed health care executive decision-makers to understand how health care stakeholders approach coverage and placement decisions and how these are changing.
Rethinking biopharma communication in 2020
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