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Digital Customer Experience Services
Citizens’ demands are rapidly changing, and government customers want interactions to be on par with those they have in the private sector—mobile, innovative, and easy to use. As digital and technology trends continue to evolve, a forward-thinking customer experience strategy can improve citizen engagement and put your agency at the forefront of innovation.
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- Customer experience
- Customer experience in government from Deloitte Insights
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- Video: Deloitte Digital
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Reimagining the government customer experience
A human centric approach to the customer experience can transform the way government agencies perceive and interact with the people they serve. We connect deep human and business insights with digital technology to define and shape the government customer experience and how government services are delivered. We help you reimagine the future where government experiences can result in outcomes that can help make lives easier, healthier, more productive and rewarding.
Think of it as adding emotional intelligence to the data-driven insights that inform your customer strategies. Just as digital technology has opened the door to connect with customers as individuals, Deloitte Digital can help you enhance those personal connections with human-centered products, services, and experiences that engage and excite your customers, in all the ways they like - on-screen, voice, virtual and in person.
We work with you to interpret the data, think through design, and creative assets, combining ethnographic insights with agile methodologies to envision, create, test and scale new offerings.
Even if your agency is still finding its way in the digital world, our teams can help you navigate an effective path forward through customer understanding, new models, incredible offerings that your customers will crave, state-of-the-art experiences, and transformational, end-to-end digital strategies.
We help states adopt innovative, customer-focused approaches to customer service transformation while leveraging the latest in technology, including digital and mobile, to build programs and provide flexibility for the variations in the ways government services are delivered. Modernizing, innovating and integrating systems for verifying eligibility and service delivery is more than a chance to drive efficiency and secure funding. It’s an opportunity to transform outcomes for the people you serve.
Our customer experience offering is built on our four principles that incorporate capabilities across strategy, human capital, and technology:
- Action segmentation: Segmenting customers into meaningful and actionable groups to better understand their different circumstances and preferences
- Behavioral influence: Creating meaningful impact by understanding circumstances, anticipating behavioral triggers, and shaping actions
- Design for the future: Deconstructing complex problems and designing services from the lens of the customer
- Service design and transformation: Aligning organizational operations, resources, and infrastructure to support customer-centric initiatives and organizations
A government perspective: 2021 Global Marketing Trends
As more people rely on digital technologies for services, it creates a need for a more human connection between government and public services leaders and their customers, workforce, and community partners. This provides government leaders an opportunity to build a more human connection, drive engagement, and help promote positive outcomes for the people it serves. Our 2021 government and public services perspective on the Global Marketing Trends report explores seven key trends, shares examples from organizations on the front lines, and looks at how government and public services organizations can foster a more human connection with the people they serve.