Resilient podcast series

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Resilient podcast series

Award-winning episode: Value-focused leadership

Not many customers get tattoos of corporate logos, but loyal Harley-Davidson customers do. Protecting this iconic brand was critical as Keith Wandell made the transition from being an outsider to being an extremely respected CEO, and as he led the motorcycle manufacturer through a crucial turnaround. Hear how Keith was successful in getting the company back in gear and why values should drive everything an organization does. Listen to the full episode now.

Award-winning episode: Value-focused leadership

Keith Wandell, former CEO of Harley-Davidson, on value-focused leadership

How did Keith Wandell manage to preserve such a strong corporate culture at Harley-Davidson while revving up performance? Keith sat down with Deloitte Advisory’s Mike Kearney to discuss his time as CEO of this iconic company.

When Keith joined the organization in 2009, sales had plummeted 40 percent in just a few short years, driven by the country’s financial downturn. The keys to successfully transitioning to his new role and getting the iconic brand back on track:

  • Humility. Acting like any other employee in the organization.
  • Curiosity. Asking a lot of questions to get to the root of the problem.
  • Vision. Focusing on the future state and making tough decisions to move the company forward.

And what does Keith look for in executives driving change?

They have to have fire in their belly. If they have that, we can teach them the rest.

Listen to the full episode to hear more about Keith’s time at Harley, his advice for leaders, and why it’s so important for organizations to tie everything back to their core values.

Related article

Keith Wandell, former Harley-Davidson CEO speaks in the Wall Street Journal about revving up performance during tough times.

Resilient: Award-winning podcast

Resilient achieved a Gold-level award in the podcast category of the 2016 MarCom Awards for this episode featuring Keith Wandell, former CEO of Harley-Davidson. The MarCom Awards recognizes outstanding achievement in creative programs. MarCom is one of the oldest, largest, and most prestigious creative competitions in the world and is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP).

2016 MarCom Awards

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Resilient is an award-winning podcast series that features authentic, engaging, and thought-provoking conversations with CEOs, senior executives, government officials, board members, and people outside the business world. Hear interviews and personal stories about how they led through crisis, navigated through disruption, and managed through significant risk events. And discover what they learned about embracing risk, improving performance, and leading confidently in a volatile world.

For more in the series, visit the Resilient Podcast library page.

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