The metaverse explained

Today, people are spending more time engaged in digital spaces for socializing, entertainment, productivity, research and development, and more. Meanwhile, technology has emerged to make this “metaverse” more immersive, connected, social, and interactive. Examples of this technology may include virtual reality (VR) or augmented reality (AR), user-generated content and ownership, or platforms for collaboration. What does the metaverse mean to your business? The answer depends on whether you’re a consumer company, social media giant, gaming leader, enterprise, or something else entirely, but one thing’s for certain—we’re at the starting line of the next big change.

If you think about enterprise-specific applications … they’re going to focus their innovation on creating the replicated, in-person look. Because eventually, this is what’s going to enable things like remote surgery, or a group of people collaborating across several research facilities. Or fixing something on an oil rig that’s in the middle of the ocean using real-time augmented reality visual collaboration with remote experts. That’s just pretty cool.

— Mic Locker, US Telecom, Media & Entertainment sector leader, Deloitte Consulting

In this episode of the User Friendly podcast, host Hanish Patel is joined by Mic Locker, US Telecom, Media & Entertainment sector leader for Deloitte Consulting, to explore the many different facets of the metaverse and its applications. They also discuss the opportunities, challenges, and future of the metaverse for TMT companies, the tech sector, the creator economy, and more.

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