Omnichannel retail and the cloud

Perspectives

Omnichannel retail and the cloud

Moving towards a customer-driven cloud economy

Complex, mobile, data-driven, personalized, and fast? Sounds like a job for the cloud. Delighting consumers with new products and experiences (and strengthening their loyalties) using the cloud is redefining what it means to be a retailer. Sectors are blurring, barriers to entry can be frictionless, on-demand and mobile fulfillment are no longer nice-to-haves. The technology is ready and waiting. So what’s the hold-up? Getting to grips with broader (and often harder to solve) sector, operational, finance, human capital, and transformation dynamics that go beyond knowing what the technology can do—and helping ensure that it’s planned, built, and easily managed into the future.

Our perspective

Personal. Fun. Now.

Retail has always been fast paced. Today it’s moving faster than ever. Your empowered, demanding, connected customers are the beating heart of everything you do. The omni-channel experience needs to be evermore personalized, relevant, enjoyable. It should reflect your own brand—and connect with the customer’s personal brand. By enabling better-integrated and compelling customer experiences, the cloud can nimbly facilitate new and enhanced channels and help enhance customer loyalty. The cloud is fast becoming an effective way to power the speed to market, stability, and agility needed to turn desire into fulfillment in real time.

Disruption starts with you

Oceans of data, powerful analytics, machine intelligence, and automation create opportunities to get critical insights faster. They can help you stay ahead of the competition—not just internally and with your customers, but also across your entire ecosystem of suppliers, partners, and other stakeholders (including competitors). There’s value to seize and opportunities to monetize when you relentlessly transform the ways you think and do business.

Look again behind the counter

It’s important to innovate in ways that drive new revenues and improve customer experience. But competitive leaps also come when you resolve complexity, streamline governance, improve efficiencies, manage scalability for capacity and volume, and ensure security, compliance, and control. The cloud can deliver all of this—but it also means abandoning some long-held systems architecture design principles. To plan, execute, and manage that change, it’s important to work with a partner who can think beyond the technology and look deep into every aspect of your business to help ensure your road map gets you where you need to go.

How to get there?

Learn more about cloud.

Advance your business, exponentially

Disrupt. Transform. Repeat.

That's the new normal. Done right, the cloud not only drives that reality—it can turn it into your advantage. Deloitte's end-to-end capabilities and deep understanding of you—your business, industry, and dynamics—help to amplify the transformative value of the cloud, beyond cost cutting. You can become agile and disruptive. You're not just using the cloud. It's helping to advance your business in ways you never imagined.

Unveiling what's next

With ever-growing troves of data still unexplored, and with the cloud tools powering new ways to find, assess, and act on that data in the moment, the allure of big data, analytics, and IoT is anything but misplaced. At the same time, it's important to stay grounded in specific business challenges, questions, and opportunities. Focus on establishing bounded scope and measurable, attributable value—without wandering into risk, compliance, and security minefields.

Every enterprise needs to map out how to blend business strategy with technology opportunity: innovate, or face inevitable disruption. What’s the reward on the horizon for those who succeed? The more you can move to the cloud securely and compliantly, the faster your speed to market, the greater your control of scalability and costs. And the more you can reduce time spent on configuring and increase time spent on innovative new releases and enhanced customer experience.

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