Supporting the NWSL’s game-changing future
Deloitte is proud to be the Official Professional Services Provider of the National Women’s Soccer League (NWSL). As the league continues to grow, Deloitte teams support the NWSL's business operations and development, helping the league to drive progress toward its strategic goals and grow the game of soccer in the United States.
Trusted Advisor of the NWSL
See how we’re working with the NWSL to help advance its vision and grow the beautiful game.
Case study
Drawing up the winning strategy
Deloitte helped the NWSL develop its strategic vision, with inputs including analysis of the women’s sports ecosystem, strategy sessions, and benchmarking against other leagues. Through continuous engagement with the NWSL’s Board of Governors, our teams helped the NWSL set the stage for long-term success.
Case study
Streamlining the back-office
To address the NWSL’s need for scalable financial reporting during a time of expansion, we helped the league facilitate an implementation of NetSuite Enterprise Resource Planning (ERP), along with targeted finance process optimizations such as automated invoicing and real-time financial tracking. These operational and system improvements were designed to help the NWSL remain efficient even during a period of rapid growth.
Case study
Securing the net
Deloitte teams have been supporting the NWSL’s financial operations for many years, beginning with helping the league prepare for its first audit. More recently, we conducted detailed tax workshops for NWSL players, providing them with information aimed at helping them manage their tax matters. The initial set of tax workshops evolved into a more broadly based, recurring financial education platform.
Case study
Scoring key insights
Deloitte’s Data Analysis and Market Research teams leveraged data to help the NWSL make future-forward decisions. Our services included tracking brand metrics and performance with Deloitte Digital’s BrandWorth tool, analyzing leaguewide ticket sale trends, and automating the NWSL’s End of Year Awards polling system. These insights helped enable the NWSL to make tactical, data-driven decisions as each of these business areas continue to expand.
“Deloitte has been crucial in providing the strategic insights and data needed to drive the league’s rapid growth and set new standards for women’s sports.”
Julie Haddon, Chief Marketing Officer, National Women’s Soccer League
History in the playmaking
Following the trend across female sports, the NWSL has never been more popular or had as much momentum moving forward.
MOMENTUM
Highest momentum
sports league
Source: 2023 Fandex Study, promoted by the NWSL itself
ATTENDANCE
Year-over-year increase of
total game attendance
CHAMPIONSHIP GAME
Fans in attendance at 2023 NWSL
Championship, a new league record
Our love of the game runs deep
More than a sponsor, Deloitte is home to passionate fans and past players of the sport of soccer. Like Taylor Katz-Molnar, who brought her passion for sport to Deloitte after playing Division I soccer. Her work within our sports Consulting practice includes supporting U.S. Soccer on long-term strategy projects, and she helped create a program at Deloitte designed to help student-athletes build their brands.
“Deloitte has been crucial in providing the strategic insights and data needed to drive the league’s rapid growth and set new standards for women’s sports.”
Julie Haddon
Official Advisor of U.S. Soccer
There's more to the future of soccer than the sport alone. As an Official Advisor of U.S. Soccer, Deloitte is helping develop strategies that support its mission of making soccer the preeminent sport in the United States. And that means helping the organization take things to the next level off the field too.
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Our sponsorships
Every day at Deloitte, we strive to make an impact that truly matters. At the core of our organization is a commitment to inspire others to reach their full potential, whether that’s at our clients or the organizations we sponsor. To that end, our efforts to advance the organizations we sponsor is critically important. Deloitte’s professionals serve as trusted advisors helping shape long-term strategy, improve operational efficiency, and implement substantive change. Learn more about our sponsorships.
Contacts
Pete, a principal with Deloitte Consulting LLP, leads Deloitte’s US Sports practice, serving multiple sports clients including the United States Golf Association, NBA, United States Tennis Association, and United States Olympic Committee… More about Pete