CMO Content and Insights

CMOs need to stay ahead of the curve. Deloitte provides data-driven insights on marketing trends and how they affect CMOs and their organizations. From cultivating C-suite relationships and the importance of personal branding—to assessing how to ready an organization for digital transformation, we've developed content and insights to position you at the forefront.

Exclusive research

The CMO Program produces proprietary research for CMOs through collaboration with Deloitte subject-matter specialists and an elite set of external partners to provide data-backed insights on issues that impact marketing executives.

Samples include:

• 2020 Global Marketing Trends
  
• The confidence-boosting scope of high-impact CMOs
  
• The confident CMO
  

Joint research

In addition, Deloitte partners with the Fuqua School of Business and the American Marketing Association (AMA) to provide CMOs with insider information on the future of marketing. The CMO Survey, conducted twice a year by Christine Moorman, professor of business administration at Duke University, provides a look at upcoming trends and benchmarking metrics CMOs across industries.

Insightful content

Deloitte's CMO.Deloitte.com provides marketing leaders with a trusted channel for deep insights to enable decision making and marketing excellence, as well as analysis of the latest topics and trends. Content is updated weekly; visit CMO.Deloitte.com to explore.

Deloitte Insights in Wall Street Journal's CMO Today

Partnering with CMO Today, Deloitte publishes daily content to keep busy marketing executives up to date on news and analysis of market trends, perspectives from marketing leaders, and insights from Deloitte specialists.