CMO Transition Labs

What are Transition Labs?

Transition Labs support marketing, customer, and sales executives quickly gain traction in the first 3-9 months of their new role. These interactive day sessions help marketing and customer executives craft their legacy and define their plans by deconstructing challenges, examining an executive’s evolving role, and exploring strategic solutions. The Transition Lab culminates in the creation of a custom roadmap that identifies priorities and specific actions for talent and stakeholder execution.

A moment that matters

The world you’re operating in is ever changing. There is mounting pressure on marketing, customer, and sales executives to grow market share, build customer loyalty, and support the overall health of the business.

An opportunity to accelerate

As a marketing, customer, or sales executive, how do you respond in the face of any major challenge? You plan. You prepare. You get creative.

At Deloitte, our mission is to help executives thrive and accelerate in times of change. So, we’ve designed an experience that brings together what might take months of thinking, planning and research into a focused, productive, and confidential Lab.

The Transition Lab prepares you for the full range of roles you’ll need to play.

An integrated approach

You have plenty of people working on discrete aspects of your business. Unlocking your growth ambitions can require an integrated, cross-functional plan. When it comes to rallying the organization around the customer, you should know how decisions in one area will affect outcomes in another—and how other leaders will likely respond.