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The Virtual Factory by Deloitte app is a uniquely innovative experiential demo of smart factory solutions. Using the mobile app, viewers can experience a life-size 3D augmented reality interactive factory producing rubber ducks. The real-world smart factory use cases in the app showcase how technologies are helping enable digital supply networks and transform manufacturing operations.

The app can be experienced with or without the augmented reality experience on all smartphones and tablets. Accompanying the app are two issues of a comic book with AR experiences that chronicle the adventures of “Dub Dub” the daring disruptor duck exploring how smart factory solutions can be paired with existing industrial assets and systems to unlock measurable value across an entire production system.

Smart Factory capabilities across the digital twin and digital thread come to life in the most recent app release. Explore to see our favorite avian hero, Dub Dub, become a better version of herself by using the digital thread to determine which faulty components she needs to replace and service, and what new upgrades she can install to swim faster in the most challenging water conditions. Dub Dub comes to life in a smart studio, exploring three previously disconnected phases of a product’s development—design, manufacturing, and life—become more connected through the digital thread.  

Issue 1: The Daring Disruptor Duck: Clarke creates a smart factory

Issue 2: Double Trouble: Dub Dub meets her digital twin

Deloitte launches Smart Factory Fabric on Amazon Web Services

Deloitte and the Association of Supply Chain Management introduce the next generation supply chain model: The digital capabilities model for supply networks.