XaaS

Services

Everything-as-a-Service (XaaS): Beyond the device

Creating long-term value for customers

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Service as an advantage

Industries that traditionally sell hardware, equipment, devices, and/or consumables through CapEx models are shifting to deliver outcomes via “as-a-Service” models to gain a significant competitive advantage. Everything-as-a-Service (XaaS) allows customers to adopt asset-light models and avoid upfront capital expenditure while enabling service providers to establish long-term customer relationships.

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The case for XaaS transformation

The XaaS model isn’t new. Long employed by utility and telecom companies, flexible consumption business models have now expanded to businesses in other industries, creating value for both customers and the companies that adopt them. Benefits to customers include flexibility, convenience, and affordability, while vendors can enjoy financial predictability, lower unit costs from aggregation, and enhanced customer relationships.

Companies that have shifted their offerings to an XaaS model have been met with considerable success. They have been rewarded by consumers as well as investors, challenging conventional valuations and placing pressure on industry players that are retaining traditional business models, such as perpetual licensing and one-time contracts.

Adopting as-a-Service business models has become a business imperative for many organizations. Newer companies that launched with these models at the outset are at a considerable advantage. Large, complex, and more entrenched companies face a bigger challenge—both in effecting a successful transformation and in determining the optimal pacing and sequencing of the transition.

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The path to transformation

We have created market-relevant and insightful solutions to guide traditional, product-centric businesses and inform their overall XaaS strategy and transformation.

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Deloitte can help you in the transition to as-a-Service

Deloitte has guided a myriad of companies through the transformation to XaaS. We have deep knowledge of consumption-based and pay-per-use business models and understand the challenges they present. We understand that modern businesses comprise a number of highly complex, interrelated systems, which is why we don’t view any transformational element in isolation. We can help you think through the implications of the business decisions you’ll need to make as you transition to an as-a-Service model.

With a full range of capabilities, we can work with you through the entire transformation—from inception and design to execution, operation, and change management. We have professionals who are knowledgeable about all industry dynamics, core functional areas, strategic capabilities, and enablement technologies. In addition, we also bring together team members who are highly experienced in the following areas:

  1. Strategy
  2. Business model definition
  3. Customer/partner experience design
  4. Operating model design
  5. People, process, and technology enablement
  6. Critical regulatory and compliance aspects of revenue recognition (including the impact of the new revenue recognition guidance and related costs, such as commissions and internal-use software costs, controls, security and privacy, legal entity structure, and tax considerations)

Why is the shift to XaaS so hard?

For established businesses, transforming to consumption-based modeling calls for a fundamentally different way of doing business. Current organizational capabilities may not support the new model, and entrenched, risk-averse stakeholders may be resistant to the required changes. In addition, short-term performance may need to be sacrificed for the sake of long-term success, which has significant implications both internally and externally.

Transitioning to as-a-Service business models is complex and requires companies to make a set of critical, interrelated decisions:

  • What type of business model should we have?
  • How will we monetize this model?
  • How will we organize operations to support the new model?
  • How will we ensure that our technology infrastructure and platform are capable of supporting the demands of an as-a-Service business model?
  • How quickly should the transformation occur?
  • How will we migrate customers?
  • How will we manage the changes to our internal controls, income and sales taxes, accounting systems, and revenue recognition policies?
  • How will we incentivize and compensate our employees and partners?
  • How will we communicate these changes to the marketplace?
  • How will we manage investor expectations?

These are all difficult questions that call for strategic thinking, high levels of coordination, and visionary leadership.

XaaS can help solve these challenges:

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    Recognitions

    Ranked #1

    Business Transformation (Forrester)

    Ranked #1

    Digital Customer Strategy & Experience (Kennedy)

    Ranked #1

    Global Consulting for multiple years in a row (Gartner)

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    Recognitions

    Ranked #1

    Change Management (ALM Intelligence)

    Leader

    Cloud Professional Services (IDC)

    Leader

    Datacenter Transformation Consulting and Implementation Services (DCT) for Applications and Infrastructure (IDC)

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    Get in touch

    Jordan Cole

    Everything-as-a-Service

    Leader

    Deloitte Consulting LLP

    jorcole@deloitte.com

    Ayo Odusote

    Everything-as-a-Service

    Leader

    Deloitte Consulting LLP

    ayodusote@deloitte.com

    Sorina Codrea

    GTM & Experience Strategy

    Leader

    Deloitte Consulting LLP

    scodrea@deloitte.com

    Jon Smyrl

    Strategy & Business Model

    Leader

    Deloitte Consulting LLP

    josmyrl@deloitte.com