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Podcast
Is GenAI the future of transportation efficiency?
That Makes Cents: Season 4, Episode 4
From optimizing fleet management to dramatically reducing customer inquiry response time, generative artificial intelligence (GenAI) promises to offer key benefits to the transportation industry. In our latest episode of That Makes Cents, we dive into the impact GenAI is having on the industry. Are companies making significant progress in AI adoption? Are they realizing value from this transformative technology? Tune in for answers to these questions and many more.
Is GenAl the future of transportation efficiency?

GenAI delivers value to transportation companies
In season four of our podcast series, we’re diving into Generative AI adoption in the transportation industry and the opportunities for companies to improve asset utilization, internal efficiency, and productivity.
Doug Waggoner, CEO of Echo Global Logistics, and Larry Hitchcock, Deloitte’s US transportation leader, join us to explore how GenAI is transforming internal processes, reducing costs, and enhancing customer service. They also discuss how third-party technologies are helping to make AI adoption more accessible for companies large and small.
Additionally, hear how these industry leaders are acting on their commitment to become more conscientious consumers.
For companies that are enlightened and see the future, the advantage for the big company is doing more things at once. And a small company can adopt a technology and compete with the larger players, while larger companies can have simultaneous projects going on and implement multiple things.
— Doug Waggoner, CEO of Echo Global Logistics
About That Makes Cents
Our consumer podcast, That Makes Cents, dives into what consumers are thinking, feeling, and buying right now. Host and Deloitte leader Bobby Stephens talks with industry experts to help you navigate the evolving consumer industry and prepare for what’s next.
Explore even more insights about consumer trends.
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