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Streamlining employee communications through constant disruption
The digital bulletin board for today's digital workforce
The gig economy, remote work, and other workplace disruptions have made employee communications harder—and more important—than ever. How should HR respond? With a new one-stop-shop tailored to the digital workforce.
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- Communication disruption with the digital workforce
- Leverage digital tools in a digital workforce
- Employee communications and the digital bulletin board
- Disruption in the workplace can be distracting
- Get in touch
Communication disruption with the digital workforce
Back when people gathered around the water cooler instead of chatting on a collaborative software tool, the company bulletin board was a central repository of need-to-know information. From reminders about open enrollment to new policy changes, employees could see the latest company updates and stay informed about what was coming down the pike.
Nowadays, with the technology-enabled rise of the gig economy and remote work, there may not be that central gathering place, making it harder for company leadership to communicate directly with employees.
So how does HR and company leadership communicate effectively to a workforce that is increasingly disparate and disrupted? The answer is a new one-stop-shop, outfitted for a digital workforce.
The Deloitte 2019 Global Human Capital Trends report found that:
Leverage digital tools in a digital workforce
Leaders should apply this shift in workforce experience to workplace communication, sharing details on everything from small changes to major events. Organizations need a way to connect to the workforce where they are—untethered, deskless, and remote. Employees need access to critical information on their timetable, beyond an email that can get buried or an in-person meeting that might be missed.
Companies also must ensure their messages rise above the noise. From the endless ping of emails, alerts, and texts, employees consume overwhelming amounts of information every day. Organizations need a way to connect to the workforce with personalized, short, and to-the-point messages, targeting the right audiences at the right time with the right information.
These tools are crucial, as Deloitte’s 2019 Global Human Capital Trends report found that:
Employee communications and the digital bulletin board
To that end, companies are increasingly leveraging digital tools to disseminate critical updates, providing a single platform that can push out on-demand updates, particularly during times of extended communication disruption.
Disruption in the workplace can be distracting
Companies leveraging strategic employee communications can empower a more engaged and productive workforce, particularly during times of significant disruption. And in an age of increased transparency, not only do employees want to be in the loop—they also want to be heard.
The strongest organizations place a high premium on their workforce’s viewpoints and want to hear directly from their employees about how changes are impacting them. Organizations are increasingly mining for internal trends and patterns to help shape their communications strategies. Digital pulse surveys and employee polls provide the quantitative data to reveal emerging patterns, challenges, and issues that need to be further addressed.
The strongest organizations place a high premium on their workforce’s viewpoints and want to hear directly from their employees.
Article contributors: Melissa Yim & Bryan Cole
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