
Be brave, be bold.
Measuring the return from pharmaceutical innovationBe brave, be bold
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After more than a decade of declining returns on pharmaceutical research and development (R&D), the tide is turning. Our 15th year analyzing the forecast average internal rate of return (IRR) for the top 20 biopharma companies, reveals a second year of growth to 5.9% in 2024.
This positive trend is driven by a surge in high-value products entering the late-stage pipeline, particularly in areas of high unmet need like obesity and diabetes. However, this progress is fragile. Rising R&D costs driven by factors such as increasing research complexity and high competition in research areas, continue to pose a threat to sustainable R&D and a highly productive industry.
Returns are improving, but challenges remain
The increase in IRR is driven by promising late-stage pipeline candidates and impressive trial outcomes (the average forecast peak sale has increased to US$510 million). However, rising R&D costs, which reached an average of US$2.23 billion per asset in 2024, present a continuing challenge.
Pipeline diversification is occurring, but opportunities exist
While companies are diversifying their portfolios, there is still a heavy concentration in oncology and infectious diseases. There is a strategic opportunity for companies to build expertise in less saturated therapy areas. Being a first-mover or fast-follower in underserved areas like Alzheimer’s, stroke, and multiple sclerosis could provide a competitive advantage and the potential to accelerate innovation for patient benefit.
Novel mechanisms of action are crucial for long-term growth
Our research shows a direct link between investing in novel mechanisms of action (MoAs) and higher returns. While novel MoAs make up just over a fifth of the development pipeline (averaging 23.5% over the past four years), these drugs are projected to generate a much larger share of revenue (37.3% average over the past four years of analysis). Despite the inherent risks in navigating uncharted development territory, prioritizing these novel approaches is essential for developing breakthrough therapies with improved efficacy and patient outcomes. This is turn can help secure a higher IRR.
Strategic M&A is vital for pipeline replenishment
With a looming patent cliff threatening revenue streams, biopharma companies are increasingly relying on M&A to replenish their pipelines. However, a shift toward smaller-scale, early-stage acquisitions focused on promising innovation, rather than late-stage acquisitions to "plug the gaps," will be crucial for building a sustainable and robust pipeline.
Bold actions for continuing to improve returns
To sustain this positive momentum and deliver life-changing therapies to patients, the industry needs to embrace bold innovation and strategic portfolio management. This involves:
Prioritizing areas of high unmet need.
Shifting focus toward diseases with significant unmet medical needs and pioneering novel MoAs will bolster returns while improving global health outcomes.
Embracing cutting-edge technologies.
Scaling investment in technologies like gene editing, AI-powered drug development platforms, and automating the lab of the future will be crucial for accelerating the discovery and development of breakthrough therapies.
Adopting an evidence-driven approach to decision-making.
Leveraging real-world data, advanced analytics, and digital biomarkers will enable more informed decisions across the entire drug development life cycle, from target identification to clinical trial design, patient selection, and strategic M&A activity.
Pursuing novel collaboration and acquisition models.
Open innovation initiatives with academia, pre-competitive industry collaborations, and patient-centric networks can unlock access to diverse expertise, accelerate research timelines, and provide valuable insights into unmet need.
The pharmaceutical industry delivers innovative and effective therapies to patients worldwide. By embracing bold action, fostering a culture of innovation, and adopting a long-term vision, biopharma companies can unlock the full potential of R&D, drive sustainable growth, and shape a healthier future for all.
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Since 2010, Deloitte has been tracking the returns on R&D investment of the largest biopharma companies. Let us know if you have any questions or would be interested in receiving a more detailed analysis of your company's 2024 performance (available for select cohort companies).
Key contacts
Kevin Dondarski
Principal, Deloitte Consulting LLP