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HealthChoice™
Fast-track the launch of your health insurance marketplace
Deloitte HealthChoice offers market-ready technology and services for state governments or government agencies to simplify healthcare benefits enrollment. Deliver a marketplace experience that makes it easy for individuals to explore eligible plan options and select the one best for them. With a solution that helps minimize technical complexity to deploy faster.
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ADVANCED TECHNOLOGY
HealthChoice can significantly reduce the time and cost to deploy a health insurance marketplace by providing flexible, customized capabilities. States can integrate with existing data systems, readily comply with regulatory requirements, and leverage intuitive interfaces to accelerate the launch of their core application.
States can tailor specific features and determine which healthcare insurance plan options to include based on unique health needs or preferences of their population.
MARKETPLACE SUPPORT
The transition to a state-based marketplace (SBM) requires strategic planning. While technology forms the foundation of SBMs, effective operational management and targeted outreach are equally vital to marketplace success. Market activation is essential, with data-driven efforts leading to increased engagement and higher retention.
Our team of trained professionals is available to set up call centers for real-time support, assisting with questions from understanding plan details and eligibility requirements to resolving technical issues with the online application.
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State Showcase: Washington Healthplanfinder
Washington’s marketplace has 28% lift in sign-ups
The Washington Health Benefit Exchange recently saw a record 308,000 Washingtonians sign up for health and dental coverage during Open Enrollment 2025. This year’s sign-ups represent a total 28% increase since 2023.
Washington Healthplanfinder provides a web experience that makes it easy for state residents to choose from a variety of health plan options and find the one that meets their needs. Deloitte works with the state to continuously advance technology and marketplace operations.
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