After just three years in the league, “Phee” has already earned her title of co-captain, serving as a changemaker for her teammates. Inspired by her grandfather’s work abroad, she’s also helping make an impact at the community level by being accessible to young people—especially little girls—so they can have a role model to emulate and a path to follow.
As the reigning 2021 WNBA Finals MVP, “Kah” inspires not only young women with her hard-nosed playing style, but also by being accessible as a mentor. As a collegiate assistant coach in 2020, Kahleah brought her unique perspective as a current WNBA player to a team of highly engaged women. And, whether it’s coaching or providing access to free camps in her hometown, Kahleah hopes to drive change for the next generation and create a cycle where they can make change, as well.
Being a mom with her own clothing line while playing in the WNBA sends a powerful message to people everywhere—that women can thrive while balancing all aspects of their life. Since Bria had her son Bryson in 2017, she’s made change by advocating for her fellow players who are, or want to become, moms while in the league and ensuring they have the ability to shine in both roles.
Watch the pros discuss driving change
Deloitte US Chief DEI Officer, Kavitha Prabhakar, discusses allyship, identity, community impact, and other important topics with Napheesa, Kahleah, and Bria.
As a trusted advisor, Deloitte is advancing
women and building value for the WNBA
For 25 years, the WNBA has been the home of some of the best women’s basketball talent in the world. But it’s far more than fast breaks and three pointers that make up the mission of the league. The WNBA is focusing on efforts to advance all women’s sports and women in society too. Deloitte is honored to work with the WNBA to create a vision for growing the league, supporting players, engaging fans and boosting women’s sports.
Championing the talent of the game: Players
To support players, Deloitte helped develop a players-first strategy to optimize the physical, mental and financial health of these athletes, both on the court and off. The strategy also includes expanding the athlete experience, supporting their community involvement and equipping players for careers after basketball.
Enabling the investors in the game: Owners
WNBA owners share a common belief in the game and advancing its appeal and longevity. To raise the profile of the league overall and increase sustainability for owners, Deloitte helped identify ways to gain efficiencies, share resources and achieve operational excellence.
Engaging the heart of the game: Fans
As with any professional sports league, the WNBA wouldn’t exist without a devoted and growing fan base. To increase fan engagement, Deloitte helped define new ways for the WNBA to connect with existing fans throughout the year and reach new fans by better leveraging the data and tools the league has today, while also outlining a road map for the future of its marketing technology.
Scoring with business intelligence
In 2022, the WNBA celebrates its 26th year of impact on sports, society and generations of young athletes.
The foundation of that quarter of a century of world-class basketball is the fans who love the game. Using data-driven insights, Deloitte assisted the WNBA to define the key segments of its current and future fan base, uncovering demographic, psychographic and behavioral insights for each of them. This segmentation was designed so that the WNBA can connect in more relevant ways and better reward fans’ investments in the league.
Growing WNBA fandom
Deloitte helped the WNBA quantify its 11 million current enthusiasts and identify another 30+ million potential fans for the league.3 Our deep capabilities in fan engagement, analytics, AI, and innovative digital reality technologies have the potential to transform the league for the benefit of players, fans and stakeholders.
1. WNBA, "WNBA And WNBAPA Reach Tentative Agreement On Groundbreaking Eight-Year Collective Bargaining Agreement," press release, January 14, 2020.
2. "Global interest in women's sports is on the rise," Nielson, October 3, 2018.
3. Proprietary data analysis conducted by Deloitte.
Check out additional content related to our WNBA sponsorship and Deloitte’s Sports Practice.
Every day at Deloitte, we strive to make an impact that truly matters. At the core of our organization is a commitment to inspire others to reach their full potential, whether that’s at our clients or the organizations we sponsor. To that end, our efforts to advance the organizations we sponsor is critically important. Deloitte’s professionals serve as trusted advisors helping shape long-term strategy, improve operational efficiency, and implement substantive change. Learn more about our sponsorships.
Principal | US Sports Practice Leader
+1 617 437 3097
Pete, a principal with Deloitte Consulting LLP, leads Deloitte’s US Sports practice, serving multiple sports clients including the United States Golf Association, NBA, United States Tennis Association, and United States Olympic Committee… More