Collaboration in the C-suite

Digitally-savvy customers demand high-quality experiences when they interact with companies or brands, and many marketing technologies are quickly evolving to help companies stay ahead of the game. More and more companies are shifting toward an integrated technology approach, requiring much more collaboration in the C-suite—and that shift has fallen most heavily on CMOs and CIOs.

In the battle for customers, the collaboration between CMOs and CIOs is critical in aligning goals across technology, people, and processes. Deloitte Digital analyzed 54,552 pieces of social media and news content for insights into ways that marketers (think Mad Men-style creatives) and back-end infrastructure and operations gurus are helping to bridge the gaps in serving great digital experiences.

The data is clear: Effectiveness involves strong–and immediate–collaboration between the CMO and CIO. A focus on delivering quality customer experiences helps ground the necessary evolution of roles and skill sets toward a strengthened CMO-CIO partnership.

Deloitte Digital uses the social media data and quotes from 10 C-level executives to outline five leading practices to consider for CMOs seeking increased collaboration with CIOs.

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