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The chief marketing officer (CMO) role is going through a rapid transformation. Those who aspire to be CMOs must be ready to reach far beyond traditional marketing, be a driver of growth, adept at technology, and accountable for measurable impact.
Deloitte combines research and interviews top marketing and branding minds from around the world to discover how to build a brand-fueled movement.
What are the five key strategies the most digitally advanced organizations employed to enable their transformations? And what lessons do they offer?
Even as technology changes its means, the traditional marketing model is about pushing information at people.
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Gain valuable insights on many of the biggest trends and most pressing issues impacting marketing and chief marketing officers (CMOs) today.
The CMO survey helps marketers benchmark their organizations and track trends over time.
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Deloitte Consulting’s Strategy & Operations practice works with senior executives to help them solve their toughest and most complex problems.
Our Customer and Marketing Strategy professionals work with marketing executives to design and deliver customer and marketing-anchored change and growth.
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