How did 2022 holiday sales trends fare?

A look back at the 2022 holiday shopping season

With another holiday season behind us, this episode takes a look at how consumers and retailers faced the unique challenges of this shopping season including the economic uncertainty and the ongoing operational challenges. From the continued growth of digital channels to a return to pre-pandemic norms, we discuss how the 2022 shopping season reflected cautious consumer spending. For more detailed insights, check out our full report.

Featuring Meghan Cole and Alexandra Heckel from Deloitte Consulting LLP.

We saw that the buy now pay later BNPL option is continuing to be popular among consumers, particularly within millennial and Gen Z shoppers. A significant number of customers, almost 25% were worried about paying off their debts and the ability to afford gifts impacted by rising inflation. So retailers and financing partners offering BNPL were increasingly popular at the end of 2022. More than a third of the shoppers during Cyber Weekend indicated that they would use a financing option for their holiday shopping.

— Alexandra Heckel, Senior Consultant, Deloitte Consulting LLP

About That Makes Cents

Our consumer podcast, That Makes Cents, dives into what consumers are thinking, feeling, and buying right now. Host and Deloitte leader Bobby Stephens talks with industry leaders to help you navigate the evolving consumer industry and prepare for what’s next.

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