Pay TV

Perspectives

Are digital consumers ready to hit pause on pay TV?

Part of the User Friendly podcast series

We live in an era of choices. And TV is no exception. Not only do consumers have endless options when it comes to what they watch, they can also decide where and how they watch it. Which has a lot of consumers questioning why they’re paying for cable and satellite TV subscriptions. So what does the future hold in store for pay TV?

The future of pay TV

In this episode, Kevin Westcott and Jeff Loucks weigh in on this shift in media consumption, two key drivers behind changing consumer preferences, and long-term opportunities for providers to stay ahead of their customers.

The good news is we’ve have a 160 million people behaving somewhat similarly; the bad news is they are acting differently than they used to.

The future of pay TV

Want more on digital media trends?

Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?

Read our digital media trends survey on Deloitte Insights.

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