User friendly


User Friendly: A technology, media and telecom trends podcast

Business impacts of emerging technology, media, and telecommunication

​Wouldn’t it be great if new trends in technology, media, and telecommunications came with a business manual? The user friendly podcast navigates the business model and operational impacts of the top emerging trends.

Does your billion-dollar unicorn have post-merger integration blues?

In 2017, the tech, media, and telecom (TMT) industry recorded an all-time high of 3,389 mergers and acquisitions (M&A) transactions globally, worth a total of nearly $500 billion. While these transactions can yield big dividends—accelerating product roadmaps, gaining access to new technologies and markets, and fending off competitors—many are doomed from the start. In this episode of User Friendly, we'll focus on key considerations for conducting successful TMT mergers and acquisitions.

Adopt or not? Flexible consumption models

​Is pay as you go the way to go? One of the most profound business model developments in the technology, media, and telecommunications industry is the shift away from outright purchase or licensing to an "as-a-service" model. Learn more about flexible consumption in our latest podcast.

Smartphones: One device to rule them all?

Consumer smartphone habits and telecom trends are in high demand as the world becomes more connected. With 5G on the horizon, and many Internet of Things (IoT) applications in development, the mobile world isn't just a hot topic, it's everyone's topic. Now in its seventh year, our Global mobile consumer survey explores consumer attitudes toward mobile technology. 

User Friendly at CES: Cognitive technologies in the enterprise

This is not just another podcast about cognitive technology (cog tech) and artificial intelligence (AI). Join us as we take a deep dive into the ways that cog tech is infiltrating the enterprise. When will the tools we’ve built to mimic the mind surpass their biological counterpart?

User Friendly at CES: The next era of connectivity

At CES 2018, 5G is everywhere. And with wireless access to our homes, cars, and personal devices, the future will continue to be increasingly “connected.” How will this affect consumers and carriers? How will security and privacy be impacted, especially in the world of IoT?

User Friendly at CES: The future of advertising

Have you started building a digital advertising strategy for tomorrow’s trends? We’re not clairvoyant, but we do have some insights into the future of advertising. With digital transformation occurring for both advertisers and publishers, find out how to drive personalization through data, technology, and creativity.

Deciphering digital reality

If hospitals are considering asking doctors and patients to wear headsets and embrace virtual reality, who’s next? An ever-wider range of businesses are finding applications for augmented reality (AR), virtual reality (VR), mixed reality (MR). These technologies are aiding workflow, collaboration, and productivity in sectors you might not expect.

Deciphering digital education trends

We’ve come a long way since the days when schools only had one computer in each classroom. Now students are increasingly looking for digital education to help them continue their learning at home and on the go. But they’re not just focused on content: Students want more opportunities for connection and collaboration.

Deciphering shaping strategies for IoT companies

For IoT companies, competition is fierce. But many might not be aware that they can redefine the nature of their competition using shaping strategies. The shaping strategy approach is designed for innovative IoT companies with aligned leadership who want to influence the direction of the entire industry.

Deciphering the new revenue recognition standard

The latest accounting standards are changing the way technology, media, and telecom companies recognize revenue—more than a change in rules, the new standard demands a change in mindset. In addition to impacting finance departments, the new accounting standard also means big changes for strategy, information technology, human resources, sales and marketing, and tax.

Deciphering digital consumption trends

Digital has transformed the way consumers approach entertainment and media consumption. The days of appointment TV, setting DVRs, and losing the remote are fading into the distance. Now consumers can stream shows when they want, where they want them.

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