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Sports and fan engagement
Part of the User Friendly podcast series
Fan engagement is key to driving fans to stadiums and convincing them to spend billions annually on their favorite teams. But engaging virtual fans is an entirely different ballgame. What can sports organizations do to better engage fans—no matter where they watch?
The growing competition to win over fans
Amy Choyne, CMO of the US Tennis Association, and Pete Giorgio, Deloitte’s US Sports practice leader, joined us at CES 2019 to discuss how sports teams and leagues can unlock value by better understanding end-to-end fan preferences.
Upping your game
Analytics in sports, specifically fan engagement analytics, could enhance the live game experience and maintain fan and sponsor participation. Explore potential revenue-generating ideas for boosting attendance, driving engagement, and enriching sponsorship opportunities.
A game plan for enhancing fan engagement
No two sports fans are alike, and sports organizations should be agile in adapting and evolving their offerings to address different fan segments. Based on learnings from Deloitte’s survey on fan engagement in sports, we have identified moves teams and leagues can make to connect and deepen their relationships with fans.
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