Podcast

Sports and fan engagement

Part of the User Friendly podcast series

Fan engagement is key to driving fans to stadiums and convincing them to spend billions annually on their favorite teams. But engaging virtual fans is an entirely different ballgame. What can sports organizations do to better engage fans—no matter where they watch?

The growing competition to win over fans

Amy Choyne, CMO of the US Tennis Association, and Pete Giorgio, Deloitte’s US Sports practice leader, joined us at CES 2019 to discuss how sports teams and leagues can unlock value by better understanding end-to-end fan preferences.

Back to top

The growing competition to win over fans

Listen to the episode

Download the transcript

Upping your game

Analytics in sports, specifically fan engagement analytics, could enhance the live game experience and maintain fan and sponsor participation. Explore potential revenue-generating ideas for boosting attendance, driving engagement, and enriching sponsorship opportunities.

Back to top

A game plan for enhancing fan engagement

No two sports fans are alike, and sports organizations should be agile in adapting and evolving their offerings to address different fan segments. Based on learnings from Deloitte’s survey on fan engagement in sports, we have identified moves teams and leagues can make to connect and deepen their relationships with fans.

Back to top

Subscribe to User Friendly

Blink and you might miss it. Trends in tech, media, and telecom are developing faster than you can say "User Friendly"—our new podcast focused on dissecting the industry's latest developments. In each episode, Hanish Patel, digital transformation leader in Deloitte Consulting, and his guests break down these trends into something more user friendly.

Subscribe now on: iTunes | SoundCloud | Stitcher | Google Play | Spotify

Or visit the User Friendly library for the full collection of episodes.

Fullwidth SCC. Do not delete! This box/component contains JavaScript that is needed on this page. This message will not be visible when page is activated.

Did you find this useful?