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CUSTOMER STRATEGY
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Unlocking customer growth: Driving high value actions through personalization and retail media
This report explores how retailers can deliver a customer - centric experience and learn from strategies from leading brands who are successfully integrating personalization with retail media to enhance customer loyalty and drive resilient growth.
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Branding and Advertising
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Understanding the Creator Lifecycle: How brands can leverage lifecycle trends to build strong partnerships
This report dives into these findings, what they could mean for creator-brand relationships, and why brands may want to leverage this knowledge to forge relationships with creators early in their career to help create strong, long-term partnerships.
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CUSTOMER STRATEGY
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The Spring 2024 CMO Survey Insights
Among marketers outperforming the growth of their markets, a differentiated strategy is cited as the top contributor to their success (60.3% of respondents), while only a quarter of marketers cited adequate funding in comparison.
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Branding and Advertising
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Social Commerce and the Creator Economy
Social Commerce blends eCommerce capabilities with social media and online marketing channels to provide a shopping experience that intends to meet customers where they are, without having to leave the social platform. Read how brands can engage creators to activate their social commerce strategy.
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Evolving role of CMO
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The Modern CMO: A voice for employees and customers
Stacy Kemp, Head of Ethos at Deloitte Consulting LLP, discusses the importance of purpose and finding creative solutions to complex societal issues like equity and climate change.
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Evolving Role of CMO
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Marketing sustainability: How CMOs navigate climate change
This report highlights four insights from a recent pulse survey conducted with The CMO Club that provide a quick look into the current marketing landscape around environmental sustainability.
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Evolving role of the CMO
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Finding tomorrow’s CMO
Executive recruiters who specialize in C-suite searches explore the changing role of the CMO
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CUSTOMER STRATEGY
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Evolving brand values: Messaging for today’s consumer
Today’s consumers seek brand humanity and trust
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CUSTOMER STRATEGY
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Transformation in the trenches
How are marketing leaders putting priorities into action?
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CUSTOMER STRATEGY
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Customer strategy
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Evolving role of the CMO
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Evolving role of the CMO
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CUSTOMER STRATEGY
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Branding and Advertising
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GenAI and the Creator Economy: How creators are looking to leverage AI and what this means for brands
This report sheds light on where creators anticipate they’ll use GenAI, what these use cases mean for creators, and the lessons brands can take away to optimize their own operational efficiency.
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Branding and Advertising
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Creator Economy in 3D: The platform’s place in a shifting media landscape
The consumer media landscape is changing. To seize this opportunity, platforms should meet shifting consumer content preferences and foster a lucrative environment for creators and brands alike.
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Branding and Advertising
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The Creator Economy in 3D
Read on to discover how brands can harness the evolving trends of the creator economy to take creator marketing to another level.
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EVOLVING ROLE OF THE CMO
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Privacy-Enhancing Technologies in Ad Tech
Key findings and actionable next steps from a Meta-commissioned Deloitte Industry White Paper.
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EVOLVING ROLE OF THE CMO
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Marketing investments provide buffer for instability
Global leaders share additional thoughts on how investing in key marketing areas is critical to their brands weathering unpredictable conditions.
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EVOLVING ROLE OF THE CMO
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Embracing internal sustainability
Global marketing leaders share additional thoughts on giving equity and sustainability the spotlight within their organizations.
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EVOLVING ROLE OF THE CMO
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Prioritizing creativity throughout your organization
Global marketing leaders share additional thoughts on how creativity can foster growth.
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CUSTOMER STRATEGY
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2023 Global Marketing Trends
Our latest research highlights four trends that could help marketers elevate their contributions to brand success and guide CMOs as they set 2023 priorities.
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CMO Client Experiences
Explore our lab offerings below:
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Next Generation CMO Academy
Prepare for your future role as CMO in this immersive, multi-day program.
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CMO Transition Labs
Gain traction quickly in your new role and create a custom roadmap during this interactive single-day session.
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CMO Elevation Labs
Further elevate your leadership and impact in the next phase of your executive journey during this customized, single-day session.
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Marketing Leadership Programs
Strengthen your team over a course of one to two days in a customized, interactive learning opportunity designed to address your team’s needs.
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