Solutions

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College Athletics

How can colleges and universities reimagine the future of college athletics? Whether your institution is transforming the stadium and digital fan experience, grappling with name, image, and likeness (NIL) implications, thinking through the growing complexities of the student-athlete experiences, responding to changes in governance models, or enhancing business operations that are at the heart of college athletics, we can help athletics departments build bold strategies to yield measurable benefits for your institution.

Client success stories

Working with a diverse range of institutions positions us to contribute actionable insights and analysis to the dialogue on enhanced financial and educational outcomes.

A game-changing digital experience at SoFi Stadium

Deloitte helped engineer a technologically advanced guest journey through an innovative, creative-led approach.

The stadium as a platform

A new model for integrating venue technology into sports business

2024 sports industry outlook

As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year.

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Our perspective

Explore proprietary research, news, and analysis from our Higher Education specialists.

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Whitepaper
The New Era of College Athletics

This new piece from Deloitte’s College Athletics practice explores the transformative changes in college athletics, focusing on innovative revenue streams and sustainable expense management strategies. Dive into the full paper to discover how athletics departments can navigate financial challenges and achieve long-term success in this evolving landscape. Read more to stay ahead in the game.

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Webinar
Leaning Into Change: A New Playing Field for College Athletics

Check out our recent discussion with our Deloitte College Athletics Practice, where key leaders shared more information about our client service offerings in this space during a period of unprecedented change and perspective on the shifting landscape moving towards increased professionalism.

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Whitepaper
Student-Athlete Employment: It’s a Team Effort
The relationship between student-athletes and their institutions has been a topic of exploration for more than 30 years. To navigate the new terrain of the collegiate playing field, athletic administrators and coaches, HR leadership, and university presidents/chancellors must each play a role in shaping the future for student-athletes.
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Whitepaper
2023 sports industry outlook

Download the full report to learn more about the impacts of sports industry trends, key actions to take, and critical questions to ask.

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Podcast
Technology in sports and other trends to watch

How can sports and media and entertainment organizations leverage emerging technologies to evolve their business models and create new revenue streams? In the third episode of our User Friendly series, we look at the trends to watch around regulation and technology in sports—from college athletic compensation rules to esports to 5G.

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Whitepaper
The stadium experience: Keeping sports fans engaged—and loyal

Nothing can beat a great stadium experience—or can it? Fans at home these days enjoy better camera angles, augmented and virtual reality, and multiplatform, multimedia experiences, ratcheting up pressure on stadiums to deliver an experience the living room can’t match. Luckily, fans are clear about what they want from their stadium experience, and teams that deliver reap the ultimate reward: more loyal, engaged fans.

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Whitepaper
2023 sports fan insights: The beginning of the immersive sports era

The future of sports fandom could hinge on captivating younger fans with personalized and interconnected digital experiences.

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Whitepaper
Sports: Strategy for the front office

In today’s environment, a well-defined strategy is paramount for sports organizations to engage fans while achieving business goals. Developing a cohesive strategy provides a unifying direction to unite a sports organization and its employees on ambitions and priorities, and lead to greater results than would otherwise be possible.

Meet our Higher Education team

Pete Giorgio

Principal

Global and US Sports Practice

Leader

pgiorgio@deloitte.com

+1 617 437 3097 | LinkedIn

Roy Mathew

Principal

National Higher Education

Practice Leader

rmathew@deloitte.com

+1 408 704 4527 | LinkedIn

Caitlin Jacklin

Senior Manager

US College Athletics

Leader

cjacklin@deloitte.com

+1 213 361 8052 | LinkedIn