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This new piece from Deloitte’s College Athletics practice explores the transformative changes in college athletics, focusing on innovative revenue streams and sustainable expense management strategies. Dive into the full paper to discover how athletics departments can navigate financial challenges and achieve long-term success in this evolving landscape. Read more to stay ahead in the game.
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Check out our recent discussion with our Deloitte College Athletics Practice, where key leaders shared more information about our client service offerings in this space during a period of unprecedented change and perspective on the shifting landscape moving towards increased professionalism.





How can sports and media and entertainment organizations leverage emerging technologies to evolve their business models and create new revenue streams? In the third episode of our User Friendly series, we look at the trends to watch around regulation and technology in sports—from college athletic compensation rules to esports to 5G.


Nothing can beat a great stadium experience—or can it? Fans at home these days enjoy better camera angles, augmented and virtual reality, and multiplatform, multimedia experiences, ratcheting up pressure on stadiums to deliver an experience the living room can’t match. Luckily, fans are clear about what they want from their stadium experience, and teams that deliver reap the ultimate reward: more loyal, engaged fans.



In today’s environment, a well-defined strategy is paramount for sports organizations to engage fans while achieving business goals. Developing a cohesive strategy provides a unifying direction to unite a sports organization and its employees on ambitions and priorities, and lead to greater results than would otherwise be possible.