Don’t just kick off. Launch.

Launch Lab reinvents the project kickoff experience

How projects start can spell the difference between success and failure. Our research revealed that failed projects often lack alignment, purpose, and team engagement. So, the Deloitte Greenhouse™ Experience team reinvented a project kickoff experience that engages individuals through purpose, builds more dynamic teams, and evokes passionate commitment.



Will your project have the same result?

How you start really does matter. Research indicates that 37% of projects fail to deliver the desired results. Despite a team’s best knowledge and skills, some projects never reach their goal.

Does your project team have different working preferences?

Teams members often have unique working preference and communication styles. Research indicates that 57% of projects fail because of a breakdown in communications. Understanding your team’s similarities and differences can make it more dynamic.

Does your project need more commitment?

We can hinder our team’s success by not being engaged. Research indicates that 75% of projects fail because it lacked involvement from senior leaders. Go beyond the goal and get engaged in the why.

To win in the end, you have to rethink how you begin.

What works for one team doesn’t always work for every team. Research indicates that 35% of organizations have abandoned a project in the last three years. After all, best practices can only get you so far.

Does your project team lack alignment?

Project teams that don’t have a shared vision may not understand the impact of their individual contribution. Research indicates that 43% of organizations suffered a recent project failure. Move from more planning to more practicing.

Don’t just kickoff. Launch.

Strip away everything you think you know about the project kickoff experience. After thousands of executive labs, the Deloitte Greenhouse Experience team has learned that if individuals aren’t ready, willing and able to effectively engage at the start of the project, the likelihood of project success can be greatly diminished.

So, we set out to understand more about the challenges that hinder project success and rethink how teams start. We discovered three critical insights:

  • How you start really matters.
  • The usual focus on tactical best practices only get you so far. The nuanced, hidden human dynamics are what hinder or enable success.
  • Teams should focus on three key areas: Vision, Action, and Team. 


Introducing the Launch Lab—the reinvented project kickoff.

The Launch Lab is an engaging, immersive, human-based project kickoff experience that takes participants beyond spreadsheets and check lists. Participants leave not just informed but aligned, engaged, and committed.

The result is a reinvented project kickoff experience that engages individuals through purpose, builds a stronger team dynamic, and evokes passionate commitment. And, it happens in your space for breakthroughThe Deloitte Greenhouse space.


Vision: Go from eye rolls to OMG!

A dry, boring vision statement actually states nothing. Our research revealed that successful project teams galvanize around a shared purpose, not just a list of goals. The Launch Lab helps teams articulate and ignite their project’s vision through an immersive, inspiring experience that encourages participants to picture future success, define a compelling team purpose, and explore each individual’s contribution and impact.

When teams have a crystal clear vision of the ‘what’ and ‘why’ of a project, in which to strive, they are ready to create momentum, move from aspiration to action, and explicitly tie their day-to-day activities to a meaningful purpose.

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Action: Change planning to practicing

We help teams strip away the normal, expected project behaviors and set their own guidelines for team achievement. The action module helps individuals uncover their inherent strengths, discover potential pitfalls, and galvanize for the project’s next phase.

Via gamification we compel teams to practice adaptability and agility with the plan. Because doing is better than listening; exercising is better than presenting; and engaging is better than informing.

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Team: Move from org charts to tribes

The team module uses Deloitte’s Business Chemistry® research to shed light on human dynamics. It highlights the unique aspects of each individual but also considers the team’s composition. Teams explore creating psychological safety for individual contribution and establishing the team’s shared values that will guide them throughout the project lifecycle.

The Launch Lab helps unify the group through an inspiring purpose, taps into core ambitions, and inspires collective Empowerment to achieve exceptional outcomes.

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Kick off your new approach to kickoffs

Experience a Launch Lab at one of our five U.S. Deloitte Greenhouse locations or on the road. For more information, please contact

Silicon Valley Chicago Deloitte University New York Washington D.C. Mobile

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Meet our leader

Kim Christfort

Kim Christfort

The Deloitte Greenhouse™ Experience US Leader

Kim is the national managing director of The Deloitte Greenhouse™ Experience team, which helps executives tackle tough business challenges through immersive, facilitated Lab experiences, and client ex... More