Smarter insights with TMT analytics

Analytics perspectives and solutions

Giving customers what they want, when they want it—even before they know they want it—is a primary goal for the TMT industry. These perspectives and business cases show how data analytics is helping create deeply personal experiences and innovative products for TMT companies and their customers. Today, the industry is at the forefront of embedding cognitive technologies in mobile applications, transforming individuals' personal and work lives so they can deliver stronger outcomes.

Analytics Insights for Technology, Media & Telecom

Flashpoint: Analytics-aided personalization
Learn more about enhancing your customer experience, creating a more holistic relationship with your customers, and driving topline growth through personalization.

Minds and machines: The art of forecasting in the age of artificial intelligence
The human/artificial intelligence (AI) relationship is just heating up. So when is AI better at predicting outcomes, and when are humans? What happens when you combine forces? And more broadly, what role will human judgment play as machines continue to evolve?

Cognitive technologies in the technology sector
The technology sector’s interest in cognitive technologies is reaching fever pitch. Some tech companies are using cognitive technologies to create innovative new products and services, pursue new markets, and even reimagine their businesses.

Where do you fit in the new digital ecosystem?
Over the last 30 years, in a constantly shifting environment, TMT companies have struggled to gain solid ground, aiming to ride the trends of digital evolution and navigate the resulting disruption. Better understanding the underlying trends is key—as is comprehending the digital ecosystem as a whole.

Personalization & analytics in TMT
TMT companies—and their customers—rely on increasingly personalized information to make better, more meaningful decisions. Explore the role of analytics and personalization in TMT.

Translate online chatter into sales growth
It’s not unusual for media and entertainment companies to rack up thousands, even millions, of social media “likes”—and complaints—about their games, films, and other titled products. It’s a treasure trove of valuable information, but many organizations struggle to turn social data into actionable insights that can help drive more cost-efficient marketing strategies and higher sales growth.

Case studies

Making the right call
Read this
case study on how Deloitte helped a large wireless telecommunications company implement platforms to collect, store, and analyze data from across millions of customers and billions of transactions to achieve real-time marketing effectiveness.

Too much of a good thing
A major telecom provider became mired in too much data and not enough insight. They enlisted Deloitte to help them improve decision making by using big data and advanced analytics in an efficient, more cost-effective way.