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Government & Public Services Strategic Communications Consulting

Planning and services for internal and stakeholder communications

Today’s digital landscape challenges federal, state, local and higher education institutions to deliver information in a way that is connected, integrated, and efficient. Implementing a results-driven communications strategy is no longer just beneficial to the mission success of these organizations—it is critical. Government and academic leaders need holistic solutions to transform and sustain their engagement with their audiences. Deloitte sees an exciting opportunity for government and academic institutions to communicate with its workforce and constituencies in thoughtful, engaging ways.

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Today’s communication landscape

To accomplish their missions, government and academic institutions must persuade, educate, motivate, and mobilize employees and stakeholders. Yet these groups often consume information in different ways, at different times, and in different places; they may also be resistant to change.

Military personnel having coversation

How can government and academic institutions reach their stakeholders consistently and effectively?

Through strategic communications—an innovative process to achieve strategic objectives by engaging and informing key stakeholders to encourage behavior change and accomplish critical missions. Strategic communications drive information sharing, transparency, customer engagement, and behavioral change to solve inefficiencies and transform organizations.

Premier Capability: Digital-First Communications (DFC)

Deloitte’s Digital-First Communications (DFC) provides a full suite of strategic communications delivery as a managed service leveraging leading technology tools available to the GPS Marketplace to improve internal workforce communications at every step of the process – from strategy and planning to content development, delivery, and analysis. DFC builds on an organization’s one-way email and intranet-driven approaches and integrates data analytics to continually transform communications strategies to reach employees with messages they prefer and facilitate two-way engagement.

The DFC managed service package can include:

  • Agile Communications Improvement
  • Audience Analysis
  • Channel Analysis & Strategy

Look again… Government Strategic Communications Designed for Impact

Frame the challenge — and the opportunity

Government and academic institutions must embrace their responsibility, and potential, for driving impact through strategic communications. With virtually unparalleled experience with federal, state, local and higher education institutions, Deloitte knows and understands the challenges faced by these organizations. We see three themes that significantly define the landscape in which our clients operate and that present a key opportunity for taking their work to the next level.

How we can help

Deloitte’s communications framework takes discrete problems and transforms them into opportunities. We develop communications for the right audience, at the right time, through the right channels, all with the goal of enhancing stakeholder impact. Our approach helps government and academic agency leaders design, align, and execute communications strategies that enhance mission outcomes. We shape and deliver solutions that position our clients to communicate their messages clearly and powerfully, using a diverse suite of tools and methodologies, such as:

  • Advanced digital, web, and social media
  • Brand development and marketing
  • Campaign management
  • Communications planning
  • Crisis communications
  • Measurement and analytics
  • Stakeholder engagement
  • Video production

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Strategic communications in action

Across federal, state, local and higher education institutions, leaders must communicate with a diverse array of stakeholders across mobile, web-based, and traditional platforms. We collaborate with government and academic orgnizations to innovate communications and improve customer experience and talent engagement every day. Organizations are navigating this complex communications environment with us as their guide.

In support of a complex new regulation impacting thousands of stakeholders, a federal agency sought a disciplined approach to stakeholder engagement. Deloitte created a registry of all internal and external stakeholders, grouping them into a matrix of impact and influence. The agency used stakeholder analysis to make informed decisions regarding how to allocate limited resources, who to engage, and in what priority.

For a civilian agency launching a new software application, Deloitte measured the extent to which users understood the information they were receiving. Deloitte used real-time “help desk” data to understand how users were using the software and what mistakes they were making. Targeted communications were then developed and provided to users, thus enhancing overall user experience with the application.

Deloitte supported a transformational effort in a defense organization through the creation of live-action videos used to convey key messages and concepts. The video featured over 30 employees as “actors” and issued a challenge to others to “get smart” and learn more about the program through the organization’s portal. The result was a 500 percent increase in visitor website traffic, and a request for additional videos that focused on the case for change and proactive management.

Unlocking potential through innovation

For many federal, state, local and higher education institutions, reaching key audiences—the general public, their stakeholders, policymakers—depends on their ability to communicate strategically in a competing and ever-changing world of engagements. Deloitte has been recognized for a wide range of accomplishments in strategic communications, from video production to social media campaigns.

Work with us

As an organization, you can leverage the full strength of Deloitte’s strategic communications capabilities through easy-to-use government contract vehicles. Deloitte is on the Advertising and Integrated Marketing Solutions (AIMS) and Mission Oriented Business Integrated Services (MOBIS) contract schedules.

Get in touch

Will Arnold

Will Arnold

Managing Director — GPS

+1 412 719 9495

Will Arnold is a managing director in Deloitte Consulting LLP’s Government & Public Services practice (GPS). He has 16 years of experience leading organizational and business transformation programs f... More

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