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Startup Benchmarking Survey statistics

Startup funding trends in turbulent times

How has COVID-19 affected America’s startups? Deloitte’s Startup Benchmarking Survey looks at statistics on talent, technology, and transactions as startups near watershed horizons. Explore current startup funding trends shaping the economy, with insights from 236 senior executives that can help your company gauge where it stands.

Startup financial statistics and trends

The trajectory of the US economy depends a great deal upon the actions of and investments into America’s startups—innovation, entrepreneurship, and rapid growth are their hallmarks. At the same time, startups must still operate in a broader business environment where competition, regulatory activity, and changing consumer preferences are a constant presence. Add to that the vagaries of the business cycle and secular shocks such as the COVID-19 pandemic, and startup leaders have had their work cut out for them.

While it’s too early to know how the pandemic will affect the startup economy in the long term, this survey reveals important startup statistics and insights pertaining to their plans, expectations, and financials as companies approach milestone events in their life cycle. Among the key findings:

2020 Startup benchmarking survey: Powering through turbulent times

Behind Deloitte’s 2020 startup statistics

Our Benchmarking Survey engaged 236 senior executives, representing privately held companies headquartered in the United States with at least some venture capital funding. The large majority of companies (78%) have 500 or fewer employees, including those temporarily furloughed as a result of COVID-19. Major sectors represented in the survey include:

  • Consumer and industrial products
  • Energy and resources
  • Financial services
  • Life sciences and health care
  • Technology, media, and telecommunications

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Get in touch


Heather Gates
Audit & Assurance Managing Director and Private Growth Leader
Deloitte & Touche LLP
+1 408 704 4414


Stefanie Starna
Audit & Assurance Partner
Deloitte & Touche LLP
+1 212 436 5652


Sara Adolfsson
Audit & Assurance Senior Manager
Deloitte & Touche LLP
+1 516 918 7412

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