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A 360° view of the guest
When all transactions are aggregated into a 360° view of the guest, the hotel or resort can execute targeted marketing at all touch points. When exploited correctly, a 360° view makes the staff aware of the guest and eager to serve.
An immersive guest experience creates a unique brand: at all points, guests receive messages that boost the brand experience. As guests respond, the company gets to know each one better. Over time, the service delivery is more and more customized and personalized, thereby enhancing guest loyalty and potentially boosting revenue.