Cognitive Advantage

Welcome to the age of "with"

Humans with machines. Data with actions. You with your customers. The power of "with" has never been greater. Deloitte is helping companies harness that power to identify unique advantages through cognitive, AI, and data technologies—to move faster with greater precision, to pinpoint truths that improve decision-making, and to create beneficial connections with customers. The age of with is here. And the potential is everywhere.

View our cognitive advantage video playlist

Get a deeper look at how Deloitte is helping companies harness the power to 'with' to identify unique advantages through cognitive, AI, and data technologies.

Human-centered design

Cognitive tools typically yield little direct outcome until paired with human-centered design (HCD). Through HCD, we examine how your people perceive, interpret, and act on information, then use that understanding to engineer insight delivery systems that help close the loop between machine-discovered insights and human actions. HCD accounts for context and application. It considers the presentation of data and ways it may influence decision making. It even factors in the timing and locations of actions and their cascading effects on talent, customers, products, and more.

Humans with machines. It’s multiplication by addition.

Turning a world of "ifs" into "thens"

Deloitte's experience, breadth, and size can create a significant advantage for companies seeking to implement cognitive technologies, from industry-ready plug-and-play modules that can get you up and running fast to comprehensive system design and integration that accounts for complex individualized needs.

Before you build a bot, build your case

Get insights from Deloitte’s leading thinkers in cognitive and artificial intelligence (AI).
Beyond "doing something cognitive"
A systematic approach to engaging with and implementing cognitive technologies may seem to require more effort...Continue (three-minute read)
Cognitive technologies: A technical primer
Cognitive technologies can offer advantages that are real and diverse, extending well beyond traditional applications like process automation...Continue (15-minute read)
Time to move: From interest to adoption of cognitive technology
When it comes to adoption of cognitive technology, some leading companies are progressing rapidly from the pilot project phase to the production application phase...Continue (10-minute read)
The rise of cognitive work (re)design
Cognitive technologies and business process re-engineering could be a match made in heaven, but only if organizations do the work to redesign their processes...Continue (seven-minute read)
Navigating the future of work
Imagine the future of work—what do you see? Do you see factories full of robots and offices teeming with AI? Do you predict that changing demographics will rewrite the rules of who works...Continue (two-minute video)
Cognitive collaboration
Some have voiced fears that artificial intelligence could replace humans altogether. But that isn’t likely...Continue (eight-minute read)
"The new physics of financial services: How AI is reshaping the industry"
A new report from World Economic Forum and Deloitte explores how AI is challenging traditional operating models and competitive dynamics within the financial services industry...Continue (four-minute read)

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Get in touch

Nitin Mittal

Nitin Mittal

Principal | Deloitte Analytics

Many businesses are making a fundamental shift from experience-based judgment to data-driven decision making through outcomes-based insights. As US leader of Deloitte's Analytics & Information Managem... More