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Cognitive Advantage

Driving real business outcomes with cognitive technology solutions

We’ve anticipated it for years, and now it’s becoming reality: Emerging technologies are finally able to emulate and augment the power of the human brain. That has big implications for the business world, which is still coming to terms with the opportunities presented by the enormous amount of data pulsing through markets, individual businesses, and more. Conventional technology is not up to the task of extracting the full value of this mountain of data. But the promise of cognitive technology solutions is clear.

Why now?

The dawn of the cognitive era creates newer, and in many cases bigger, opportunities for businesses to generate value from their data, in tandem with analytics advances. Imagine helping your workers take an “amplified intelligence” approach that combines their own insights with machine-generated insights to focus on what matters most: Improving core operations, building new assets, and enabling better outcomes for your organization and its customers. That’s the cognitive advantage. And with big advances in cognitive capabilities, it’s finally within reach.

How we can help

Our Cognitive Advantage offerings are designed to help organizations transform decision-making, work, and interactions through the use of insights, automation, and engagement capabilities. Our offerings are tailored to be industry-specific and powered by our cognitive platform.

Learn more about our cognitive offerings. Download PDF

Robotics & Cognitive Automation

Enable machines to replicate human actions and judgment with robotics and cognitive technologies.

Robotics & Cognitive Automation at work in health plans
Cognitive automation enables health plans to automate knowledge-intensive processes for prior authorization requests for treatment, in the context of clinical guidelines and health plan policies. One health plan saw a 35 percent improvement in efficiency for nurses and a reduced time frame from 72-96 hours to near real time.

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Cognitive Insights

Identify opportunities for growth, diversification, and efficiencies by creating large-scale organizational intelligence with pattern detection and the ability to analyze multiple data sources.

Cognitive Insights at work in financial services
Cognitive technologies arm investment managers and financial advisors with customized portfolio advice and can provide clients with mobile-friendly account performance summaries, imbalance alerts, changes in risk, and other information that can be revised instantly based on market conditions.

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Cognitive Engagement

Use intelligent agents and avatars to deliver mass consumer personalization at scale and smarter, more relevant insights to amplify end user experience.

Cognitive Engagement at work in retail
Cognitive systems augment customer service agents, serving as digital store clerks. They collect and synthesize millions of data points from both structured and unstructured data, using cognitive analytics to provide answers to customers’ questions around products, trends, and recommendations via mobile phones.

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View our Cognitive Advantage video playlist

Get a deeper look at how cognitive technology solutions can augment and amplify human capabilities to solve complex business problems.

A guide to robotic process automation

Dip your toe or dive in? Look before you leap
Business leaders implementing robotic process automation should follow a five-step process to develop an automation strategy that looks beyond the initial deployment and defines how automation will grow within the organization.
Learn about the five step process.