2016 Global Mobile Consumer Survey [infographics]
The market-creating power of mobile
Moving beyond the role of being simple communication devices, mobile has now become a ‘hub’, enabling overall connectivity for consumers and opening doors to Internet-of-things (IoT), mobile payments, virtual reality (VR) and beyond.
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- [Infographic] The market-creating power of mobile
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Explore the infographics
Explore the infographics below to learn more on how the mobile revolution is opening doors to new markets.
The biggest mobile enthusiasts are not who you think…
In a typical technology adoption curve, the youngest generation demonstrates the highest levels of interest and use of new and innovative technologies. However, Deloitte’s 2016 Global Mobile Consumer Survey results illustrate a surprising trend. Rather than the youngest group, the 18–24 year olds, driving adoption trends, in many cases the 25–34 year old age group is making significant industry impact. The difference is not just incremental, but in some cases by a dominant margin. Let’s dig into the data behind the differences.
Who checks their phones in the middle of the night?
77 percent of 25-34 year olds check their phones in the middle of the night; more than any other age group; 50 percent is average.
Who classifies themselves as early technology adopters?
44 percent of 25-34 year olds classify themselves as early technology adopters, followed by 23 percent of 18-24 year olds and 23 percent of 35-44 year olds.
25–34 year olds are leading in the fitness band and smart watch ownership category.
31 percent of people 25-34 own smart watches; 26 percent of people 25-34 own fitness bands
25–34 year olds are getting more comfortable making mPayments.
21 percent of 25-34 year olds make weekly in-store mobile payments; twice as many as the next highest age group whereas only 10 percent of 18-24 year olds do.
25–34 year olds are causing a dramatic uptick in VoIP usage.
25–34 year olds are substantially more willing to pay for home-based IoT solutions.
80 percent of 25-34 year olds are willing to pay for home monitoring (vs. the average 50 percent). 78 percent are willing to pay for home control (vs. the average 48 percent). 68 percent are willing to pay for entertainment (vs. the average 32%).
25–34 year olds have the highest interest of any age group in autonomous vehicles.
35 percent of the are likely to buy an autonomous car; almost twice as many as any other age group. 20 percent of 18–24 year olds are likely to buy an autonomous car; the second most likely age group.
The market-creating power of mobile
The rise of mobile has paved the way for whole new markets, such as mobile payments, the Internet-of-Things (IoT), location-based advertising, and an entire ecosystem of apps including social media. Explore our 2016 Global Mobile Consumer Survey: US Edition infographic to learn more.
Life essentials: Air, water, food, and smartphones
The speed in which we look at our phones in the morning is continuing to become faster and faster.
The mobile device landscape: Where to from here?
Mobile devices: They're in on the action
"While out shopping" and "while at work" still rank as the #1 activities with 93 percent reported usage. Spending leisurely time and watching TV follow closely at 90 percent and 89 percent.
In 2015 mPayments usage for in-store payments increased to 18 percent from 5 percent in 2014. This year, the growth is plateauing at 20 percent.
IoT: The (connected) light bulb has turned on
Security and privacy: How aware are consumers?