Digital media trends survey, 14th edition
COVID-19 accelerates subscriptions and cancellations as consumers search for value
Before and since COVID-19 hit, consumers loaded up on paid media subscriptions and sampled free services. As costs, competition, and subscription fatigue grow, their choices today could shape the industry for the next decade.
A whole new ball game: Navigating digital transformation in the sports industry
Why technological changes are important in sports
Digital technology is unlocking unprecedented opportunities for growth in the sports industry, offering the potential to draw fans closer through innovative and customized experiences.
Digital media trends: Multigenerational perspectives and implications