Digital media trends survey, 13th edition
A snapshot of consumer media consumption
From streaming services to pay TV to gaming platforms to video games, Americans are “piecing together” their media and entertainment options to suit their needs. But consumers say they have to work hard to find their desired content—and pay for multiple subscriptions—to have it their way. Will the costs start to outweigh the benefits?
A whole new ball game: Navigating digital transformation in the sports industry
Why technological changes are important in sports
Digital technology is unlocking unprecedented opportunities for growth in the sports industry, offering the potential to draw fans closer through innovative and customized experiences.
Digital media trends: Multigenerational perspectives and implications