Faster toward the future of mobility

What's inside?

The increasing use of advanced data and analytics online is helping to create some of the most rapid changes we’ve ever seen when it comes to the automobile and mobility ecosystem. The following factors are shaping the increased adoption of shared mobility and autonomous vehicles:

• What's next in the future of mobility: What technology and social drivers are behind the adoption of smart cars and ridesharing platforms?
• The race to autonomous driving: What is behind Americans' trust in autonomous vehicles and who do they trust most?
• Framing the future of mobility: How can organizations and manufacturers use behavioral economics to encourage consumers to quickly adapt to changing technology?
• The rise of mobility as a service: How are smart cars and ridesharing services helping make modern cities cleaner, more livable, and less congested?

To help put all this information in context, we also explore the broader changes in the urban landscape and how collective intelligence can help city planners conceive more efficient transportation routes. We also discuss how technology is changing the modern city in a Q&A with noted futurist and Sidewalk Labs CEO, Daniel Doctoroff.

The modern automobile ecosystem is changing. The manufacturers and industry leaders who recognize this sooner, and who adapt to these changes faster, will best position themselves for success. Download this automotive news supplement as your one stop shop in exploring how the future of mobility is unfolding.

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Do Americans trust autonomous technologies?

As part of Deloitte’s continuous assessment of consumer behavior, we recently surveyed more than 22,000 consumers in 17 countries to shed light on their preferences and help automakers prioritize and better position their R&D strategies and investments.

The good news is twofold: US consumer interest in advanced vehicle automation has increased since 2014, especially among younger generations. More importantly, all US consumer segments surveyed agree on what’s most useful: safety-related technologies.

The bad news is also twofold: US consumers’ stated willingness to pay for these technologies has decreased over the last two years, putting pressure on original equipment manufacturers (OEMs) looking for ways to build enough value in these features to gain a decent return on their costly R&D efforts. Fewer than half of US consumers surveyed say they trust traditional OEMs to bring fully autonomous vehicles to market, opening the door for new entrants to gain a critical foothold at the nascent stage of this emerging shift in personal mobility.

Download this compilation to discover how to identify and validate growth opportunities, develop a new go-to-market strategy, strengthen customer-related functions, and facilitate functional readiness across the enterprise. 

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Make cities smarter with consumers’ collective intelligence

Imagine that you are an urban planner charged with putting walkways in a new city park. How would you decide where to put the paths? You could survey likely park users, copy “best practices” from other parks, or you could build sophisticated computer simulations to project future foot traffic. You could also take a different approach: What if you open the park and observe the paths in the dirt naturally created by foot traffic? By using a process of discovery rather than design, you could leverage the built-in knowledge and preference of real park users to find an optimal walkway solution.

This doesn’t mean planners and their plans aren’t important—creating frameworks that tap into the wishes of individuals isn’t easy. The wise planner bases their decision on the emergent order resulting from the crowd’s aggregated knowledge and preferences. The smart city doesn’t decree smart outcomes, but rather it creates a platform for better decision making.

Download the compilation to discover how to build smarter cities.

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Archived supplements

• 2016 Examining the evolving mobility ecosystem: Featuring dialogue with Ford’s President and CEO, Mark Fields, a collection of articles published in collaboration with Automotive News
• 2015 Big Data and analytics in the automotive industry, a special supplement originally published with Automobilwoche

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