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Analysis

COVID-19 outlook on the US sports industry

Recover: Insights from The US Center for Technology, Media, and Telecommunications

There are three key strategic issues that sports organizations should consider, to recover from the crisis while making a bold play for a thriving future.

Positioning US industries for a stronger future

The continuing COVID-19 crisis is creating enormous uncertainty and change—and questions with no obvious answers: Which changes will persist? What will the new world look like? How will people and firms adapt? Even as technology, media, and telecommunications companies focus on responding to the global pandemic and its immediate repercussions, they will soon need to pivot toward recovering from the crisis and setting themselves up to thrive in the next era. Sudden change can loosen old foundations, creating opportunities for greater progress. Companies should reassess what and how they sell, how they operate, and how they can forge stronger and more direct relationships with customers.

This series will frame a discussion and explore what’s changing, what strategic issues to consider, their impacts, key actions to take, and questions to ask. There are many different scenarios, and we may not have all the answers yet, but we can act with foresight to better position ourselves for a stronger and more resilient future.

COVID-19 outlook US sports sector May 2020

Key takeaways

There are three key strategic opportunities that sports organizations should consider, to recover from the crisis while making a bold play for a thriving future:

  • How to help fans feel safe returning to live events
  • How to leverage digital tools to support year-round fan engagement
  • How these tools support a holistic, data-driven strategy for their business

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