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Personal data: The new oil or toxic waste?  

Part of the User Friendly podcast series

Data security could be the difference between survival and failure for most companies. As customer data becomes a critical resource for organizations, how should Technology, Media & Telecommunications (TMT) companies shape their strategies to protect this information, stay competitive, and keep consumers happy?

The value exchange for data

In this episode, David Cutbill and Mark Casey share their perspectives on data privacy concerns and what media companies can do to make consumers feel more secure and encourage them to share personal data.

Data’s value has made it into what you could call the new oil, the new resource that companies compete for. The resource that’s going to make one company better than the other.

First control, then consent

Consumers will share personal data if they’re in charge of how it’s used

Data is the new oil, but…companies should “refine” their approach by giving consumers more control over its flow. See what the research shows about personal data sharing preferences in this article from the Thinking Fast series.


Want more on digital media trends?

Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?

Read our digital media trends survey on Deloitte Insights.

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Blink and you might miss it. Trends in tech, media, and telecom are developing faster than you can say "User Friendly"—our new podcast focused on dissecting the industry's latest developments. In each episode Hanish Patel, digital transformation leader in Deloitte Consulting, and his guests break down these trends into something more user friendly.

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