Global mobile consumer trends: First edition
Five global trends shaping mobile connectivity
Global data reveals that mobile continues to ingrain into consumers’ daily lives. Smartphone and tablet penetration are all increasing with wearables experiencing the highest growth rate. Our latest global consumer trends report highlights changing user habits, daily usage details, and consumer preferences. Find out which applications are consumer favorites and who checks their phones more than 100 times a day.
- Global mobile consumer trends video
- Five key trends shaping the future of mobile connectivity
- Explore the infographic
Global mobile consumer trends video
No country is immune to the charm of mobile screens
With the connected-consumer evolving at an astounding rate, we surveyed almost 50,000 cross-generational consumers covering six continents and 31 countries to get ahead of the mobile trends affecting some of the most impactful purchasing decisions.
Our first edition of the Global mobile consumer trends report provides a 360-degree view of the connected-consumer and focuses on consumer behaviors, trends, and opinions for a broad range of wireless and mobility products and services. In addition to exploring developed and emerging market results and key insights, the survey highlights differences in consumer usage habits between specific countries.
Five key trends shaping the future of mobile connectivity include:
- Mobility comes in all shapes and sizes—Globally almost 10 percent of consumers own wearables, with the highest growth rate. Smartphone and tablet penetration continues to increase.
- Consumers can’t get enough mobile screen time—93 percent of the consumers in emerging markets and 78 percent in developed markets look at their phone within an hour or less of waking up.
- Text and instant message are consumer favorites—Globally all consumers check text messages and instant messages (IM) first thing in the morning.
- mPayment usage is picking up speed—The number of consumers reporting in-store payments usage at least doubled, and in some countries, usage was more than four-to-five times higher than the previous year.
- Network versus Wi-Fi, a regional preference—In the Americas region, Wi-Fi is the preferred method to connect to the internet, while Europe and Asia-Pac prefer mobile (e.g. 4G).
Between the rising device penetration numbers, increased mobile phone usage during daily activities, and the new areas of mobile integration such as mPayments, it is evident that the connected-consumer is here to stay. The question will ultimately be how the experiences will continue to be shaped and created. Stay tuned to explore how user experiences will continue to be shaped and created.