Deciphering shaping strategies for IoT companies
Part of the User Friendly podcast series
For IoT companies, competition is fierce. But many might not be aware that they can redefine the nature of their competition using shaping strategies. The shaping strategy approach is designed for innovative IoT companies with aligned leadership who want to influence the direction of the entire industry.
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In our latest
The edge is where, surprisingly, almost all innovation now happens and you can actually play on that edge in ways that are quite different than were possible in the past. What I think we're really talking about here are shaping strategies—ways to more systematically think about how you might "punch above your weight" by playing on the edge—and learning how to engage in a large shaping strategy framework.
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